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色彩形容詞與感知強度指標之研究

A Study Color Description and Cognition

摘要


成功的色彩計劃可以增進的溝通效率或是提升設計的精美,是現今產品的成功要素之一,良好的配色不僅可以加強使用愉悅感,也可以提升實用性、辨識度與附加價值,品牌形象或個性風格皆能因此建立。本研究經由完整的文獻探討,輔以專家學者的「焦點團體」討論,推導出26個構面完整的色彩感知形容詞,採用「網頁色相」的216色色彩系統,並應用「色彩管理科技」確保顯色的忠實性,輔以問卷調查法與統計之次數分配分析,探討26個色彩感知形容詞所構成的顏色種類與感知的強度指標,完成評估國人對於色彩感知的現況,以利色彩應用相關產業參考。

關鍵字

色彩感知 網頁色相

並列摘要


Color is used as one of most important factors that drives and directs people's daily life. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a set of comprehensive color descriptions, 26 color cognition adjectives. Meanwhile, the technology of color management, to remain color fidelity, and the color model of web color, to have appropriate color variations, was adopted in the color description and cognition survey. Finally, a statistical and graphical analysis regarding to every color description was finished.

並列關鍵字

color color description color cognition

參考文獻


陳鴻興(2005)。顯示器色彩工程。世新大學平面傳播科技學系
(IEC(2006).61966-2-4:Part2-4:Color management:Extended YCC color space for video applications – xvYCC).
Adams, Richard M., Ⅱ ,Weisberg, Joshua B.(2000).Guide to Color Management.GATH press.
Berry S.、Martin J.、邯鄲出版社譯(1993)。色彩與設計。台北:邯鄲出版社。
Burchett, K.E.(1996).Color Harmony Attributes.Color Res.1(6),6-17.

被引用紀錄


黃郁婷(2012)。新奢華巧克力包裝之共感研究〔碩士論文,國立臺中科技大學〕。華藝線上圖書館。https://doi.org/10.6826/NUTC.2012.00059
黃獻興(2017)。應用於機器人取放PCB影像定位方法之設計與實作〔碩士論文,國立虎尾科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0028-1008201716283300

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