The class relations in The Custom of the Country are usually seen as a struggle between Old Money and New, while Edith Wharton is believed to satirize the social ambition of the parvenu, whose vulgar, mercenary culture eclipses the moral ideals of the Brahmins. This paper questions the hierarchy between the two classes and regards them instead as equals striving for social prominence. The final victory, as chronicled through the four romantic relationships of the female protagonist, belongs to the soon-to-arise celebrity culture, however. By appreciating Undine's pursuits in terms of fashion and celebrity, we gain a better understanding of her attraction to luxury, amusement and public attention. She is also elevated from a destroyer of an established culture to the pioneer of a cultural development.