公平性、滿意度、信任與承諾的關係：連鎖超商與非連鎖超商實證研究

Relationships on Justice, Satisfaction, Trust, and Commitment: An Empirical Study of Chain Store and the Non-chain Store

林永順(Yeong-Shenn Lin) ； 顔財發(Tsai-Fa Yen)

《中華農學會報》 8卷6期 (2007/12) Pp. 502-516

https://doi.org/10.6730/JAAC.200712_8(6).0002

摘要

本文是台灣地區第一個比較連鎖超商與非連鎖超商的研究，探討供應商公平性、滿意度、信任、承諾之間的關係。本研究的母體是南台灣的非連鎖便利商店，以立意抽樣取得樣本，並以人員訪問的方式取得401份有效問卷，結構方程模式分析的結果顯示，本研究的模式是有效的，且在滿意度、信任與承諾構面具有相當高的解釋力。研究結果顯示，公平性對滿意度、滿意度對信任、信任對承諾均具有顯著、直接正向的影響。

關鍵字

公平性 ； 滿意度 ； 信任 ； 承諾

並列摘要

This is the first research on the relationships among justice, satisfaction trust, and commitment that compare the chain store and the non-chain store in Taiwan. The population of this research is the chain store and non-chain store in south Taiwan. This research adopts the purposive sampling method to sample and acquires 401 valid questionnaires by personal interviews. The results of the structural equation model analysis indicate that he proposed model is valid and has a highly explaining power for the satisfaction, the trust construct and the commitment construct. The results show that there is a positive relationship that is significant and direct between justice and satisfaction, satisfaction and rust, trust and commitment.

並列關鍵字

Justice ； Satisfaction ； Trust ； Commitment