消費與休閒：另一種「台灣經驗」

Consumption and Leisure: Another 'Taiwan Experience'

葉智魁(Chih-Kuei Yeh)

《戶外遊憩研究》 9卷1期 (1996/03) Pp. 79-106

https://doi.org/10.6130/JORS.1996.9(1)4

摘要

本文主旨在於嘗試著對台灣的消費與休閒文化作一剖析，期能藉此對或許可稱之為“另一種「台灣經驗」”的現象加以反省。由淤拜金主義氾濫，以及過度倚賴於消費的生活方式，再加上泛商業化的結果，連帶地使得台灣社會演變成為一個以和有財產、利益、與權力所支柱起來的貪婪社會－一個渴求擁有或佔有的社會、一個金權遊戲成為多數人生活重心的社會；在這種社會裡，幾乎所有的一切都會（可以）被物化成為得以交易的貨品，消費搖身一變成為最普遍、最頻繁、又最重要的活動。事實上，在台灣，連原本非功利性、不具實用價值的休閒，都已被搞成熱門的商業炒作工具，並成為資本家另一種賺錢的手段與工具，而台灣人的休閒也已經與消費緊密地結合再一起、與聲色犬馬息息相關，大多數的人都在利用休閒的機會來消費時間、消費金錢、消費精神、消費體力。換言之，休閒已被商品化、商業化、手段化、工具化、疏離化。我們的休閒實踐非但缺少了自由的本質、喪失了抉擇的意味，更令人憂心的是它帶有消極負面的意義。

關鍵字

文化工業 ； 休閒產業 ； 交換價值 ； 象徵價值 ； 商品化 ； 物化 ； 疏離性消費

並列摘要

The growing salience of consumption and leisure seems to be a promising indicator showing that Taiwan has reached an era of affluence. In fact, leisure has been claimed to be as something inseparable from the quality of life, not only as a contributor to the quality of life but also as a measure of the well-being of a society However, most people tend to ignore that, in recent years, leisure has become not only an important component of both social and economic consumption but also a means of commercial exploitation. As a result, leisure has become an alienated commodity or, even worse, consumption itself, Despite the many benefits we have derived from our capacity to produce ever more and newer product, we have now been trapped into a world of consumption which, in turn, has made us more alienated than ever before. We have little regard for the psychological consequences of our single-minded striving for consumption. Actually, we tend to ignore the fact that the adverse effects have far outweighed the benefits derived from our consumption. Since consumption almost has become ”the” way of life in Taiwan and leisure already has been exploited to the extent to which we can no longer ignore, it is time to take a closer look at how consumption and leisure intertwine with each-other.

並列關鍵字

Culture industry ； Leisure industry Exchange values ； Symbolic values ； Commodification ； Reification ； Alienated consumption