遊客選擇搭乘遊園公車行為之影響因素探討－以陽明山國家公園為例

The Factors Affecting Tourist's Behavior of Taking the Shuttle Bus: A Case Study of Yangmingshan National Park

沈立(Shen Li) ； 林晏州(Yann-Jou Lin)

《戶外遊憩研究》 12卷1期 (1999/03) Pp. 41-59

https://doi.org/10.6130/JORS.1999.12(1)3

摘要

本研究之目的在探討影響陽明山國家公園遊客選擇搭乘遊園公車之因素，主要從個人特性、遊憩特性與遊園公車經營管理屬性三方面探討其對搭乘行為之影響，以現地問卷調查收集資料，並應用卡方檢定、T檢定與判別分析等方法進行資料分析。主要研究結果摘要如下：在遊客特性方面，性別、居住地、駕照之有無與是否擁有汽機車，會影響遊客搭乘遊園公車之意願。在遊憩特性方面，是否順道至其他非國家公園的地點遊玩、遊伴性質、遊伴人數、遊玩地點、進行之活動、是否有七歲以下小孩同行、交通工具及對遊園公車之了解程度，亦會影響遊客搭乘遊園公車之意願。若以遊客對遊園公車屬性重視程度建立預測模式，結果顯示遊園公車相關資訊之提供、是否隨時停靠、是否行經遊玩目的地及等車所需時間等四項屬性對於遊客搭乘遊園公車之機率有顯著影響。

關鍵字

遊園公車 ； 選擇行為 ； 陽明山國家公園 ； 判別分析

並列摘要

The purpose of this study was to explore the factors that were considered by the tourists when they decided to take the shuttle bus in Yammingshan National Park. By reviewing the literature, this research examined possible effects of riding choice behavior from tourists' socio-economics characteristics and recreation characteristics. The data were collected onsite and analyzed by descriptive statistics, Chi-square test, t-test, and discriminant analysis. The results are summarized as follows: The personal socio-economic characteristics which affect the riding behavior are ”sex,” ”residence” and ”whether the tourists own the driver license or vehicle”. The trip characteristics which affect the riding behavior are ”type of companion,” ”activity engaged,” ”recreation spot visited” and ”travel mode”. ”The number of the companion,” ”whether companioned by young child,” ”the tourists' familiarity with the shuttle bus” and ”whether the tourists go another place except Yangmingshan Nation Park in their course” are also important factors. The attributes of the shuttle bus in the riding behavior predicting model are ”whether the information about the shuttle bus are offered enough,” ”whether stops anywhere and anytime,” ”whether the bus goes through the destination” and ”how long does it take to wait for the bus”.

並列關鍵字

shuttle bus ； choice behavior ； Yangmingshan National Park ； discriminant analysis