生活型態、環境偏好對於遊客住宿基地選擇之影響

The Influence of Lifestyle and Environmental Preference on Accommodation Site Choice

黃章展(Chang-Chan Huang) ； 李維貞(Wei-Chen Li)

《戶外遊憩研究》 19卷2期 (2006/06) Pp. 63-85

https://doi.org/10.6130/JORS.2006.19(2)3

摘要

本研究目的爲探討個人之生活型態、環境偏好與住宿永地選擇之間的關聯性。研究地點爲南投縣仁愛鄉廬山溫泉和清境地區，問卷調查得有效問卷數442份。生活型態經因素分析後再透過群落分析得到五個生活型態群組；環境偏好分爲個別環境屬性偏好和整體環境偏好。研究結果發現，第一、個人生活型態與住宿基地選擇無關。第二、環境偏好與住宿基地選擇有關，整體環境偏好預測住宿基地之準確率經羅吉特迴歸分析結果發現，對於廬山溫泉和清境地區可以有效預測的有七個個別環境屬性偏好，預測準確率達67.2%。第三，個人生活型態與環境偏好有關，不同生活型態群組對於廬山溫泉和清境地區的整體環境偏好的認知有顯著差異。

關鍵字

生活型態 ； 環境偏好 ； 選擇行爲 ； 住宿基地

並列摘要

The purpose of this study was to investigate the relationships among lifestyle, environmental preference, and accommodation site choice. Lushan Hot Springs and Chingjing in Nantou County were selected as study areas. An on-site questionnaire survey was conducted to collect data from visitors to the study areas and 442 valid questionnaires were obtained. Five lifestyle groups were identified based on cluster analyses in which the cluster variables were obtained from prior factor analyses. Environmental preference included individual and the overall environmental preference. There were several salient findings from the results of analyses. First, the relationship between lifestyle and accommodation site choice was not significant. Second, environmental preference was significantly related to accommodation site choice. Using environmental preference as the predictor of accommodation site choice, the accurate prediction rate reached 67.2% using a logistic regression. Third, lifestyle was significantly associated with environmental preference. There were significant differences among some of the five lifestyle groups in regard to the overall environmental preference for both Lushan Hot Springs and Chingjing.

並列關鍵字

lifestyle ； environmental preference ； choice behavior ； accommodation site

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