Communication regarding science and technology within our society is undoubtedly a critical issue. It is not only intertwined into the everyday life, but is also a symbol of a mature and progressing society. However, little attention has been paid to the complex relationship between science and media. This study attempts to build a conceptual model to describe how individuals deal with scientific information. The way of building this model is primarily by reviewing the current scientific media reports and their related literature. Following this model, this paper then was able to construct four dimensions of science communication for future studies. These four dimensions are media, science, audience and society.
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