台灣職棒民眾意見現況調查研究

The Study of Public Opinion of the Present Situation of Taiwan's Professional Baseball

施致平(Chih-pin Shih)

《體育學報》 33期 (2002/09) Pp. 165-175

https://doi.org/10.6222/pej.0033.200209.2416

摘要

The study aimed at understanding public opinions and concerns about this issue. future development the study adopted the telephone survey as the research method. The general public above the age of 15 were randomly selected for the study. A total of 1,124 subjects were chosen. The statistics of description, percentage, and chi-square were used to analyze the public's responses for Taiwan's professional baseball.
The results indicated that 28.2% of the subjects took an active part in Taiwan's professional baseball while 31.2% did not know professional baseball has been around in Taiwan for years. 62.39% were satisfied with Taiwan's professional baseball and 58.26% had confidence in its future development. Also the educational background of those who showed an interest in Taiwan's professional baseball was mainly senior high school. In addition, the study found that attractiveness of the game, team identification, and player identification were positive factors in audience involvement in the games (p＜.05). On the contrary, lack of interest, improper televising schedules, and gambling scandals were negative factors that kept the audience from participating in the games. Also the two leagues should merge but the government's interference should be avoided. If the merger problem can not be solved, a feasible solution is to dismiss the teams of the two leagues and then reconstitute them in the orientation of a total of 5-6 teams (p＜.05). Moreover, it was generally agreed that the propaganda of Taiwan's professional baseball was ineffective and needed more promotion (p＜.05).
After 12 year's of hard work, Taiwan's professional baseball needs to reinforce their management, particularly to stimulate the public concern about and interest in it. Both the two leagues and the government should exert more efforts to conduct the professional baseball into the right way and to promote this sports activity effectively.

關鍵字

台灣職棒 ； 電話訪問調查

並列摘要

The study aimed at understanding public opinions and concerns about this issue. future development the study adopted the telephone survey as the research method. The general public above the age of 15 were randomly selected for the study. A total of 1,124 subjects were chosen. The statistics of description, percentage, and chi-square were used to analyze the public's responses for Taiwan's professional baseball.
The results indicated that 28.2% of the subjects took an active part in Taiwan's professional baseball while 31.2% did not know professional baseball has been around in Taiwan for years. 62.39% were satisfied with Taiwan's professional baseball and 58.26% had confidence in its future development. Also the educational background of those who showed an interest in Taiwan's professional baseball was mainly senior high school. In addition, the study found that attractiveness of the game, team identification, and player identification were positive factors in audience involvement in the games (p＜.05). On the contrary, lack of interest, improper televising schedules, and gambling scandals were negative factors that kept the audience from participating in the games. Also the two leagues should merge but the government's interference should be avoided. If the merger problem can not be solved, a feasible solution is to dismiss the teams of the two leagues and then reconstitute them in the orientation of a total of 5-6 teams (p＜.05). Moreover, it was generally agreed that the propaganda of Taiwan's professional baseball was ineffective and needed more promotion (p＜.05).
After 12 year's of hard work, Taiwan's professional baseball needs to reinforce their management, particularly to stimulate the public concern about and interest in it. Both the two leagues and the government should exert more efforts to conduct the professional baseball into the right way and to promote this sports activity effectively.

並列關鍵字

Taiwan's professional baseball ； Telephone interviewing

參考文獻

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