另類食物在地知識形塑歷程－古坑咖啡之個案

The Formation of Local Knowledge of Alternative food-a Case Study on Gukeng Coffee

廖哲強(Zhe-Qiang Liao) ； 蕭崑杉(Kun-Sun Shiao)

《中國地理學會會刊》 46期 (2011/06) Pp. 19-36

https://doi.org/10.29972/BGSC.201106.0002

摘要

本研究從農業地理行為取徑觀點，探討古坑咖啡在地生產知識形塑歷程，研究以為知識蘊含於農民日常生活實踐之中，而農民種植行為產生與否則需端賴外界社會經濟環境。研究發現：（一）近年古坑咖啡產業復興始於地方政府推動、921震後社區營造、廣告意象形塑所致，繼而帶動農民種植的意願。（二）利潤決定農民生產行為層次，因此古坑咖啡小農大多跨足初步加工，而農民生產行為又受到物理、結合、威權等三方面限制。（三）古坑咖啡小農生產知識源於歷史回憶想像、網絡關係學習、做中學三者間所揉合而成。

關鍵字

古坑咖啡 ； 在地知識 ； 農業地理 ； 行為取徑

並列摘要

This paper examines the formation of the local knowledge of Gukeng coffee through behavioral approach in agricultural geography. It is known that such knowledge lies in the everyday-life practices of farmers, and that whether farmers would plant a certain crop depends on such external factors as social trends and economic circumstances. Research results show that (1) the promotional efforts from the local government, the community building of Gukeng after the Ji Ji Earthquake in 1999, and the positive image of Gukeng coffee in popular commercials contributed to the revival of the local coffee sector. It is such a revival that inspired farmers to grow even more coffee trees. (2) Profit is crucial to the production behavior of farmers, which is constrained by capability, coupling and authority. For instance, most of the farmers with small farms in Gukeng are involved in initial processing themselves. (3) The production knowledge of farmers with small farms is composed of the memories and imagination about the past, learning through networking, and learning by doing.

並列關鍵字

Gukeng coffee ； local knowledge ； agricultural geography ； behavioral approach

參考文獻

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