南投縣竹山地區竹產業現狀困境與未來發展策略

乘著環保之風，竹資源被視作替代塑膠原料的新選擇，令已衰弱的台灣竹產業再度受到關注。本研究以南投縣竹山地區作為研究範圍，透過問卷訪談的方式調查竹山當地36家竹加工廠商生產經營現狀，探討對產業困境的感知程度，及政府提供協助措施之需求，以瞭解產業發展困境及尋求未來振興策略。結果顯示，當地廠商以小規模經營為主，大多生產初級加工品，整體認為「缺乏青年投入，產業傳承中斷」、「人力成本過高」、「削價競爭激烈，利潤微薄」及「產業外移」問題最為嚴重；同時也認為「推廣綠建築應用竹材」、「將竹製品納入政府綠色採購項目」、「推廣竹製品的使用」、「開辦產業相關人才教育訓練課程」以及「建立竹資源資訊分享及產銷平台」是振興竹產業的可行策略。

關鍵字

竹；竹產業；經營策略

並列摘要

With a prominent trend towards environmental awareness, bamboo is considered a new alternative to plastic, which is helping to reverse the decline in Taiwan's bamboo industry. Having conducted a questionnaire of 36 local bamboo product manufacturers in the Zhushan area, Nantou County, central Taiwan, this survey explored awareness of the industry in the face of its impasse and its demand for government assistance. The goals of this study were to analyze the predicament of the industry and devise revitalizing business strategies. The results indicated the local factories were predominantly small-scale businesses, most of which manufactured processed primary products. In general, the severity of the following problems was considered a priority: ＂lack of involvement of youth to pass down the business＂, ＂high labor costs＂, ＂reduced profit margins from price wars＂, and ＂migration of manufacturing offshore＂. On the other hand, the survey findings affirmed the following feasible revitalizing strategies for the bamboo-product industry: ＂promoting applications of bamboo as a green building material＂, ＂making bamboo products eligible items for procurement by the government＂, ＂encouraging more widespread usage of bamboo merchandise＂, ＂launching an industry-driven talent training program＂, and ＂establishing an information-sharing mechanism on bamboo resources as well as a platform for networking production and sales＂.

並列關鍵字

bamboo ； bamboo industry ； business strategies

國際替代計量

南投縣竹山地區竹產業現狀困境與未來發展策略

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