形象商圈在台灣的觀光業上扮演舉足輕重的角色,在歷經傳統商圈式微與轉型後,成員除了實質的考量外,是否重視組織與員工在情感和價值觀上的相符,以產生高度的組織依附。依附理論是人和特定對象之間深富情感的連結,並從特定對象中獲得心理上的滿足,過去的研究鮮少加以探討。因此,本研究以台灣形象商圈成員為研究對象,並採用迴歸分析,藉由組織文化來了解形象商圈成員對於組織依附的影響,且分析組織依附對於組織氣候與組織績效的影響,更進一步探討組織依附中介效果。研究結果顯示,組織依附在當中具有中介效果;而組織文化對組織依附、組織氣候和組織績效具有正面的影響,組織依附對組織氣候與組織績效亦有顯著影響。
Attachment theory is an extension from psychological theory that is an emotional connection between individual and specific object, and gain a psychological satisfaction. Previous studies have rarely used to discuss the view of attachment theory. Therefore, this study is based on the view of attachment to explore the relationship between organization and its members. And understanding by members of the organization to meet the psychological and emotional needs, so that members can be attached to the organization and enhance organizational performance. In this paper, the study samples are members of Taiwan's image business district. Image business district in Taiwan's tourism industry plays an important role, by different organizational culture to discuss the impact of district members for the attachment and examine the organization attachment on organizational climate and organizational performance for the impact. The results indicate that organization culture has positive effects on organizational attachment which has also positive effects on organizational climate and organization performance. Besides, organizational climate is positively associated with organization performance.
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