文創產業、文創商品之策略．計畫．設計．開發研究以「台灣老樹根－魔法木工坊」為例

Culture and Creative Industry, Culture and Creative Products of the Strategy. Plan. Design. Development. The research take "the Taiwan Forever Tree Root-Magic Wooden Workshop" as the example

林誠長(Cheng-Chang Lin) ； 黃鐉津(Chuan-Chin Huang)

《商業設計學報》 13期 (2009/11) Pp. 173-192

https://doi.org/10.29514/TJCD.200911.0010

摘要

本研究旨在探討文創產業、文創商品之策略、計畫、設計、開發之關鍵。並以產官學合作實例－「台灣老樹根－魔法木工坊」為例。為何選擇老樹根為範例？因為在70年代，其為教具的夢工廠。80年代，為遊戲設施的發源地，為傳承台灣寶島蝴蝶王國的美譽，創新開發首座台灣蝴蝶昆蟲主題遊戲設施，多年來開發多種主題，完成台灣包括離島近千座遊戲設施。90年代，累績「創新研發40多項專利」、94年經濟部工研院輔導成為「台灣第一家木器觀光工廠」、95年經濟部輔導「創意生活事業園區」、96年「現代魯班－創新研發卓越計畫」、「台文市文化館家族」、97年「教育部選定–在地遊學．發現台灣之遊學路徑」、「2008全國創意遊學經營獎－特優獎」、98年「台灣“偶”愛你－創新研發卓越計畫」。登上「行政院TaiwanReview向全世界170多個國家，介紹台灣老樹根故事」。本研究，希望藉由探討文創產業、文創商品之文獻、論文與實例，加以分析，規納、記錄歷程、設計整合，彙整成結論與建議，以提供文創產業、設計者、教學指引參考。

關鍵字

文創產業 ； 文創商品

並列摘要

This study Culture and Creative Industry, Culture and Creative Products of the Strategy. Plan. Design. Development. The research take ”the Taiwan Forever Tree Root - Magic Wooden Workshop” as the example Why the Forever Tree Root as a model? Because of its 70 years in Taiwan teaching aids DreamWorks. 80's facilities in Taiwan, the birthplace of the game for the transmission of Taiwan and Taiwan's reputation as the kingdom of butterflies, innovation and development - the game's first facilities in Taiwan butterfly insect theme. 90's, tired Heritage ”innovative R & D more than 40 patents,” 94-year Ministry of Economic Affairs Industrial Technology Research Institute Counseling as ”Taiwan's first furniture factory tour,” 95 years ”Creative Living business park,” 96 years ”Modern Luban-total R & D excellence Painting”, ”Taiwan Man City Museum family,”97 years” the Ministry of Education selected - on the ground traveling. found the path traveling to Taiwan, ”98 years” 2008 National Award for Creative Study Tour operators - Premium Award ”,” Taiwan ”spouse” Love You - R & D excellence plan.” Board the ”Executive Yuan, Taiwan Review to more than 170 countries around the world to introduce the story of a veteran tree roots.” This study, we hope to explore the text by creating industry, Wen Chong commodities literature, research papers and examples, record history, analysis, regulatory Namibia, design integration, compile into the conclusions and recommendations in order to provide the text record industry, designers, and teacher's guide for reference.

並列關鍵字

Culture and Creative Industry ； Culture and Creative Products

參考文獻

()。

()。

()。

()。

()。