- 期刊
Yuan (緣): The Case of Chinese Pop Songs
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並列摘要
Yuan is a distinctive Chinese belief. Yau (1988) indicated that yuan is a cultural value which has meaningful implications in marketing. Attempting to formally examine yuan and treat it as a concept, this article begins to define the concept of yuan and then successfully classifies it using a schema based on the literature on Chinese culture. To confirm the schema, a content analysis of the lyrics of Hong Kong pop songs using a series of popular music albums named Zhongwen Jinqu Ji was conducted. Results indicated that the concept of yuan has been widely adopted. To further understand yuan, marketing implications in terms of movies, advertising, and selling were presented.
參考文獻
Songatv.com
Zhongwen Jinqu Ji vol. 1。Jingge Chuban She=勁歌出版社。
Zhongwen Jinqu Ji vol. 2。Jingge Chuban She=勁歌出版社。
Zhongwen Jinqu Ji vol. 3。Jingge Chuban She=勁歌出版社。
Zhongwen Jinqu Ji vol. 4。Jingge Chuban She=勁歌出版社。
延伸閱讀
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