數位銀髪族智慧型手機產品說明書設計研究

Product Instruction Design of Smart Phone for Digital Aging

周穆謙(Mu-Chien Chou) ； 吳思穎(Szu-Ying Wu)

《設計學研究》 17卷2期 (2014/12) Pp. 43-65

https://doi.org/10.30105/JDS.201412_17(2).0003

摘要

隨著嬰兒潮世代邁入中年期，握有高消費能力的數位銀髮族積累一定財富後，成為市場不可忽視的新商機。科技產品的發展，讓數位銀髮族在行動生活中使用智慧型手機的頻率及比例增加。尤其當面對複雜化的產品時，產品說明書是導引他們使用的最基本工具。曾有研究即揭示，說明書若不易理解或缺乏使用資訊，將影響消費者對產品的信心及忠誠度。基於此，本研究則針對數位銀髮族探討智慧型手機說明書設計及其易用性，希冀本研究成果能應用至其他行動生活具閱讀性之相關版面／資訊應用設計上。本研究有兩個步驟，一為觀察及歸納智慧型手機說明書的版面設計原則與形式；另一為設計調查，檢討前一階段所歸結出智慧型手機說明書的版面設計資訊易用性為何。在智慧型手機說明書的圓例設計上，以「實體截圖」及「實體外框線條描繪」為圖示的主要設計形式，「敘述式」及「步驟式」為圖示的主要說明形式。此外，從數位銀髮族的調查回饋來看，智慧型手機說明書設計則以4（列）×3（欄）網格配置及圖片置右版面，所呈現出來的資訊易用性是最受他們推崇。由研究結果推論，若往後產品說明書設計欲持有較佳的資訊易用性，則可參酌本研究成果以縮短設計時效。

關鍵字

易用性 ； 資訊設計 ； 網格 ； 說明書 ； 數位銀髮族

並列摘要

The baby boom generation is stepping into middle age. Thus, next to digital aging who have accumulated wealth and thus possess high consumption abilities, the baby boomers have become the newest business consumers presenting opportunities that cannot be ignored by the market. The development of technological products has increased the number of digital aging who use smart phones and other mobile devices. Product instructions are the most basic guides that consumers use when faced with a complicated product. Instructions that are difficult to understand or that lack useful information will affect consumer confidence and loyalty. This research discusses intelligent mobile phone instruction design and its ease of use for seniors with the aim of applying such design to other technological products that require reading-related information layout and application design. The first step in this research is to observe and apply layout design principles and modes of intelligent mobile phone instructions. The second step is to survey and review the gathered information on the layout design usability of intelligent mobile phone instructions. The ＂entity screenshot＂ and ＂entity outline border line portray＂ are taken as the main design form, whereas ＂narrative＂ and ＂step＂ are taken as the main introduction form. The intelligent mobile phone instruction design presented on a 4 × 3 grid configuration with an image layout received the most positive feedback. We therefore conclude that the proposed design can be used to address the need for improved information usability of product instructions with a short design period.

並列關鍵字

Usability ； Information Design ； Grid ； Instruction Book ； Digital Aging

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