全國性單項運動協會社會資源需求、募集現況與募集策略之研究

A Study of the Needs, Practices and Strategies of Resource Acquirement of National Sports Associations in Taiwan

楊志顯(Chih-Hsien Yang)

《大專體育學刊》 10卷2期 (2008/06) Pp. 1-15

https://doi.org/10.5297/ser.200806_10(2).0000

摘要

本研究旨在探討全國性單項運動協會社會資源的需求、募集現況與募集策略。研究者以自編的「全國性單項運動協會社會資源需求、募集現況與募集策略調查」問卷為工具，針對55位單項運動協會的秘書長，透過深入訪談和問卷調查二種方式進行資料之收集。研究所獲結果為：一、全國性單項運動協會對社會資源整體的倚賴情形，屬於「普通」程度以上者，累積比例超過九成，其中對「財力」資源的需求程度最高；近八成之單項運動協會主動進行社會資源之募集，而「募集不易」是未主動募集者最普遍的理由。二、全國性單項運動協會目前可運用之社會資源，以「人力」最為普遍，任務負責人以「秘書長」的比例最高，而「政府部門」為最主要的資源提供者，整體募集成效自評為「普通」（含）以下者約佔七成。三、受訪者普遍採用之募集策略依符合程度高低，分別為：「維繫公共關係」、「強化組織效能」、「善用外部助力」、以及「精選募集對象」；對社會資源募集成效影響因素之認知強度，依序為「任務推動能力」、「組織發展優勢」和「社會環境限制」；各項募集策略與整體募集成效間均呈顯著正相關，其中尤以「維繫公共關係」最具預測效果。

關鍵字

非營利組織經營 ； 資源募集 ； 運動組織 ； 運動管理

並列摘要

This study investigated the needs, practices and strategies of resources acquirement of Taiwan's national sports associations. A researcher-designed instrument, ”Practices, Needs and Strategies of Social Resource Development,” was used for data collection. A total of 55 secretary-generals of national sports associations participated in this study. The researcher conducted in-depth interviews and a questionnaire survey to collect data. This study found that first, over 90% of the associations reported a ”Normal” or higher degree of reliance on social resources, with the highest demand being ”financial support”; about 80% of them actively launched resource-raisers while the remainder replied ”unsuccessful acquiring experience” as the most common hindering factor. Second, ”Human Resource” was the most frequently reported in assisting the associations' current operations, with ”Sectary General” as most likely the person in charge of related tasks and ”Governmental Agencies” as the major providers; the overall acquiring effectiveness was rated ”Average” or below by about 70% of the respondents. Third, the influential factors of resource acquirement included ”Task Implementing Capability,” ”Strength/Advantages of the Organization” and ”Social and Environmental Constraints,” whereas ”Maintaining Public Relations,” ”Enhancing Organizational Effectiveness,” ”Integrating Outsiders' Influence,” and ”Careful Target Selection” were the identified resource acquiring strategies, both in a descending order of importance. All of the strategies were found to be significantly positively correlated with the overall acquiring effectiveness with ”Maintaining Public Relations” as the best predictor.

並列關鍵字

management of non-profit organizations ； resource acquirement ； sports organizations ； sport management

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