臺灣大學運動休閒館之營運管理

Operation Management of Sport Facility: An Example of Recreation Division of National Taiwan University Sports Center

康正男(Cheng-Nan Kang) ； 周宇輝(Yu-Hui Chou)

《大專體育學刊》 12卷2期 (2010/06) Pp. 1-9

https://doi.org/10.5297/ser.1202.001

摘要

本研究目的旨在針對臺灣大學運動休閒館經營管理之成效進行分析，並提出管理上的意涵。本研究採用文獻分析，以歷年臺灣大學綜合體育館指導委員會手冊為研究資料，以次數分配、百分比等統計方法進行分析，並輔以與經營管理者之訪談探討臺灣大學運動休閒館之經營成效。本研究結果顯示：一、健身房及游泳池使用的身份以校內身份（教職員工生）所使用的比例91.5%及85.5%最高。二、各項設施空間皆以營業比率高於教學比率。三、各項設施的單位面積使用效率以游泳池的坪效最高，每坪每年可服務1,000人次，其次健身房600人次，壁球與羽球效益最低每坪無法超過200人次。四、各項設施的收入坪效以游泳池最高每坪每年超過30,000元，而桌球的收入坪效最低則不到500元。五、各項設施之承載量，健身房及游泳池兩項設施已超過最大承載量，其餘各空間皆尚未達到適當承載量之水準。六、臺大運動休閒館各項空間設施之收入會隨學校學期開始與結束及季節而有所差異。本研究結果可提供臺大綜合體育館將來執行業務上之參考。並可提供國內大學運動休閒場館制定營運管理模式之參考與運用。

關鍵字

大專院校 ； 經營管理 ； 體育場館

並列摘要

This study was aimed to analyze the operation management of sport facility of Recreation Division of National Taiwan University Sports Center (NTUSC) to give some practical and meaningful suggestion to the facility management authority. With an intensive literature review on the financial and performance reports revealed in the Supervisory Committee and the interview of the current operation chiefs, this study adopted the frequency-based and ratio scaled variable analysis to review and advise on the performance of this venue. The findings of this research showed that 1. the main patrons of the swimming pool and fitness center are from school students and faculty that took up the high ratio of 91.5% and 85.5%. 2. The ratio of opening to public to utilize the facility was higher than that of teaching, which means this facility not only positioned on teaching but also serve to make profit to live on its own. 3. The usage rate per level ground of the swimming pool ranked number one among all different sorts of the facility within the Sports Center, which served 1,000 person-time per year. Fitness center took the second place with 600 person-time per level ground per year. Badminton and table tennis hall were ranked as lowest, which only served less than 200 person-time per level ground per year. 4. The income gaining rate per square meter of the swimming pool ranked number one among all different sorts of the facility within this Sports Center, which reached NT 30,000 per square meter per year. Table tennis hall is the least one which gained less than NT 500 per square meter per year. 5. The actual usage rate of fitness center and swimming pool has exceeded their maximum carrying capacity and the rest of the facilities at NTUSC have not yet reached the most appropriate carrying capacity. 6. The income of NTU Sports Center will vary and come with the school semester's beginning and ending. The findings of this research were a self-examination benchmark for the operation team of NTU Sports Center. This study can be a base to implement their future operation, and also stand as the reference model for other domestic university sport facilities to operate and manage the development and application.

並列關鍵字

college ； sports management ； sports center

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