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網絡鑲嵌與服務創新績效關聯性之研究-以台灣B2B軟體服務業者為例

Promoting Service Innovation Performance through Network Embeddedness: An Empirical Study of Taiwan B2B Software Service Industry

摘要


過去研究指出(薛榮棠2006),製造業之網絡鑲嵌與新產品開發績效呈現顯著相關,而近年來我國產業產值比重,服務業已明顯超過製造業,因此發展服務業的研究取向(Bryson & Monnoyer 2004; Drejer 2004),成為研究者所關心者。本研究延續研究者過去所做之研究,以資訊軟體服務業為研究對象,探討服務業之網絡鑲嵌對服務創新績效之影響,經由文獻探討發展出問卷並提出假說,以相關分析、t檢定、ANOVA、線性結構方程式、迴歸分析等統計方法進行問卷分析,得到除學術研究機構鑲嵌對服務創新績效的影響不顯著外,關係鑲嵌、結構鑲嵌、資源鑲嵌、地位鑲嵌、顧客鑲嵌、供應商鑲嵌等均對服務創新績效有顯著的影響。

並列摘要


Past research (Hsueh 2006) showed that network embeddedness had a significant impact on new product development performance. However, the output value of service industry has obviously surpassed that of manufacturing industry. Therefore the development of research orientation (Bryson & Monnoyer 2004; Drejer 2004) of service industry has become a major concern of researchers. This study continues to choose network embeddedness as a key factor influencing service innovation performance. Therefore the purposes of this study are as follows: to investigate the influence of network embeddedness of service industry on their service innovation, to investigate how different types of network embeddedness relationship of service industry influence their service innovation. In our research we will develop a questionnaire based on existing literature and bring forth our hypotheses. Statistical tools, such as correlation study, t-test, ANOVA, SEM and regression analysis, will be used to analyze the results of answered questionnaires to verify our hypotheses. We conclude that except research institute embeddedness showed no significant on service innovation performance, all the other embeddedness showed significant impact on service innovation performance.

參考文獻


Adner, R.(2006).Match Your Innovation Strategy to Your Innovation Ecosystem.Harvard Business Review.84(4),98-107.
Afuah, A.(1998).Innovation Management: Strategies, Implementation and Profits.New York:Oxford University Press.
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Barney, J. B.(1991).Firm Resources and Sustained Competitive Advantage.Journal of Management.1(1),99-120.
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