唱片工業數位內容與數位應用平台匯流之經營管理變革

The Change of Business Models and Management of Digital Concept and Application for Music Technology Industry

林富美(Fu-Mei Lin) ； 梁秀雯(Hsiu-Wen Liang)

《傳播與管理研究》 5卷1期 (2005/07) Pp. 60-100

https://doi.org/10.6430/CMR.200507.0060

並列摘要

The development of digital technology industry started years ago when the whole world watches the innovation of the information industry. The most economic benefit part of music industry is the technology research and development related to digital music. This research discuss the background and structure of music industry moving from traditional to digital and define the new business model of digital music industry.
The research found that dependence of content delivery companies for managers in music companies comes with new digital technology. Since the Copyright Act cannot follow the development of technology, companies should move from against copy to look for the balance of demands within users and companies. This study probes into the reform of this industry. However, the industries have not ready to face the changes, for instance, improve the management skills in order to create the new business model focus on quality instead of quantity for the new digital age.

並列關鍵字

Piracy ； Music Industry ； Digitalization contents ； mp3 ； p2p

參考文獻

Dalrymple, Douglas J.,Leonard J. Persons(1995).Marketing Management.New York:John Wiley and Sons.

Downes, Ly,Mui, C.(1998).Unleashing the Killer App: Digital Strategies for Market Dominance.Boston:Harvard Business School Press.

Fisher, M. L.(1997).What is the Right Chain for Your Product?.Harvard Business Review.Mar.-Apr,105-116.

Grove S. Andrew.(1996).Only the Paranoid Survive.New York:Currency Press.

Jones, G.. R.(1994).Organizational Theory: Text and Cases.Addison Wesley.