台灣保險中介產業於中國市場投資、設立與合作之探討

The Study of Investment, Establishment and Cooperation for the Taiwanese Insurance Intermediaries Industry Entering China Market

陳瑞(Ray Chen) ； 李珍穎(Chen-Ying Lee)

《保險經營與制度》 11卷1期 (2012/03) Pp. 71-90

https://doi.org/10.6444/IIP.201203.0071

摘要

台灣與中國大陸簽訂兩岸經濟合作架構協議（ECFA）之後，隨著中國保險市場之成長及2011~2015年之十二五計劃，未來保險產業將有相當發展之空間。本研究透過文獻探討與德爾菲法（Delphi Method）專家問卷調查之方式，評選專家小組，透過專家問卷方式探討台灣保險中介產業（保險經紀人及代理人）於中國市場投資、設立與合作之看法。研究結果發現，法令政策、資訊提供、風險評估及市場合作商機等四大構面對台灣保險中介產業於中國保險市場投資、設立及合作之評估具有相當的重要性。另指標中專家們認為兩岸後續洽商ECFA時應將保險中介業交流與合作事項納入保險業協商議題，且有關中國保險市場各項財務、業務資訊之透明化、經營管理自律與公司治理須審慎評估，此外亦發現中國保險法令與變動風險將可能阻礙投資合作之發展。

關鍵字

保險中介 ； 兩岸經濟合作架構協議 ； 德爾菲法

並列摘要

After Taiwan and China singing the economic cooperation framework agreement (ECFA), with the growth of China's insurance market and the 2011 to 2015 of the second Five-Year Plan, the future of insurance will have considerable room for development. This study by employing literature review and Delphi methods to discuss Taiwan Insurance Intermediaries industry entering China market investment and business management view.The results show law policy, information provision, risk assessment and market opportunity four major dimensions to obtain the experts believe that the Taiwanese insurance intermediary to China Insurance market has considerable importance assessment construct. Indicators on the dimensions that cross the experts will follow-up of cross-strait negotiations should ECFA exchanges and cooperation in the insurance intermediary industry in matters of consultation into the insurance issues. In Chinese insurance market, the financial and business information of transparency, management discipline and corporate governance be carefully assessed, our study also finds that changes in China's insurance regulatory compliance may hinder the development of investment cooperation.

並列關鍵字

Insurance Intermediaries ； Economic Cooperation Framework Agreement ； Delphi