企業需求預測準確性存在的問題及其應對策略

The Enterprise Demand Forecast Accuracy Problems and Coping Strategies

董鵬(Peng Dong)

《嶺東通識教育研究學刊》 5卷3期 (2014/02) Pp. 55-72

摘要

鑒於需求預測在企業經營活動中的重要作用及其影響因素的多樣性，對企業實際需求預測的方法、過程、系統、管理等問題進行梳理和分析的基礎上，指出通過優化需求預測方法、完善需求預測系統、改進需求預測管理，可有效控制需求預測和未來市場情況的偏差，從而持續提高需求預測的準確性，促進企業生產、銷售的良性運行。

關鍵字

需求預測 ； 預測管理 ； 預測準確性

並列摘要

In view of the demand forecast diversity plays an important role in the business activities of enterprises and its influence factors, by combing and analyzing method, to predict the actual demand of enterprises and the process, system, management and so on, pointed out that improving demand forecasting system, improving demand forecasting management through optimizing the demand forecasting method, can be effective, deviation control demand forecasting and future market conditions, so as to continuously improve the accuracy of demand forecasting, promote the healthy operation of enterprise production, sales.

並列關鍵字

demand forecasting ； forecasting management ； prediction accuracy

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