Wedding planner is a new industry in recently years in Taiwan. This research adopts quality interview to understand the organization structure, industrial pattern, and customer interaction of wedding planner. The result shows that wedding planner plays an integrating role in the wedding industry. According to demand of customers, they supply customization services through integrating the other industrial members. They use a flat management structure, where the employees have the ability to multi-task. In high season, they hire part-time staff to support their work. In service encounter, they place emphasis on face-to-face contact and communication tools such as e-mail and Facebook. Creative idea for the wedding plan is often got from the discussion and interaction with wedding couple. Therefore a good service planner is good for communication, positive consumer evaluation, and the word-of-mouth marketing benefit.