透過您的圖書館登入
IP:34.230.68.214
  • 期刊
  • OpenAccess

台灣地區馬拉松賽會參賽者服務管理模式建構與驗證之研究

A Study of Framework Developing of Marathon Event Participant Service Management in Taiwan Area

摘要


為探討2003年台灣地區舉辦之四項國際馬拉松(台北國際國道霖園馬拉松、金山國際馬拉松、太魯閣國際馬拉松與現代三陽台北國際馬拉松)賽會服務管理因素間的關係,運用結構衡量模式(Structure Equation Medeling, SEM)建構與驗證分析馬拉松賽會參賽者服務管理模式,針對上述國際馬拉松賽會舉行期間與比賽現場,2,535位比賽選手為便利抽樣對象,進行問卷調查。結果顯示四項賽事男性均多於女性,健跑組與半程馬拉松組所佔人數與比例相差不多,參加國內舉辦馬拉松賽(包括國際與地區)次數以3次以下最多,軍公教(含學生)佔最多數,均以20歲(含)以下最多,四項賽事中有三項在北部舉行,也以北部參賽者(台北、桃、竹、苗)佔最多數。馬拉松賽會參賽者服務管理模式總共進行二次修正,共計刪除13個題項(包括賽程服務構面因素),多項配適度指標參數值皆達到要求之衡量標準,接受修正後之衡量模式。賽前規劃、比賽執行與賽會服務之間均存在著線性正向關係,比賽執行與賽會服務相關係數最高,賽會管理影響因素尤其以比賽中各項細節的執行以及賽會期間所提供的服務最重要。行銷宣傳以及報名手續對賽前規劃、路線指引對比賽執行、成績查核對賽會服務之直接影響效果最高,賽會舉辦必須注意這些因素的互動與影響。報名手續簡便對賽前規劃、開幕典禮舉行時間長短恰當對比賽執行、成績公佈地點明顯對賽會服務之間接影響效果最高,均是賽會舉行成敗的影響關鍵。本研究針對四項國際馬拉松賽會進行參賽者服務管理模式建構與理論分析,相關研究結果提供馬拉松與路跑賽會舉辦之服務管理實務與評量,並可提供運動相關項目與學術領域進行系列後續研究之參考。

並列摘要


In order to develop a framework of marathon event participant service management, Structure Equation Modeling (SEM) was used to analyze the model and the interrelationships among the factors of the marathon event service management in Taiwan of 2003 (Taipei International Express Lin Yuan Marathon, Kin San International Marathon, Taroko International Marathon, and Taipei International Hyndai Sanyang Marathon). Following the events hosted schedule, 2, 535 marathoners were sampled based on a convenience sampling for completion of the questionnaires. Males were more than females in the four events, the sizes of the groups under 21 km (including 9 km or 3 km fun run) and 21 km or over were almost the same. Most of the marathoners had enrolled in marathons less than 3 times, were employed in government service (including students), were under 20 years old, and resided in Northern Taiwan because there were three events hosted in Northern Taiwan. After two revisions of the hypothesized marathon event participant service management model, 13 items were eliminated (including the factor labeled ”event schedule management”), and the parameters of the model reached the required criterion. The results indicated that pre-race planning, race implementation, and event service had apparent significant correlation. The results indicated that the relationship between race implementation and event service was significant, and the details and services in the event service management were very important. The standard direct effect influences from marketing promotion and enrollment on the pre-race planning, from direction signs on race implementation, and from record announcement on event service showed very important interactions with event service management. The standard indirect effect influences from easy enrollment on the pre-race planning, opening ceremony on race implementation, and record announcement area on event service were shown to be the key points in holding such sporting events. The marathon event participant service management model and theory analysis were based on these four international marathon events. The results can provide a practical tool for evaluation of events in marathon and road running, and can serve as a reference for academic study of related sporting event service management and future related studies.

參考文獻


李建明、黃欽永、黃谷臣、湯馥君(2002)。不同年齡層參與馬拉松賽的血液生化值之比較。大專體育學刊。4(2),157-164。
陳銘峰(2003)。24小時超級馬拉松跑對選手腎臟以消合之影響(碩士論文)。中國文化大學運動教練研究所。
邱亦涵、黃國欽、徐廣明、徐台閣(2003)。42公里馬拉松賽跑對初級細胞性免疫的抑制與恢復狀況之探討。北體學報。11,17-27。
葉雅正、林啓川、李香枝(2002)。運動賽會籌備之經營管理分析-以九十年高屏全國運動會爲例。北體學報。10,203-210。
林啓川、張鼎乾、詹淑月(2002)。從運動賽會之舉辦談運動產業的發展。北體學報。10,195-202。

被引用紀錄


李國豪(2015)。馬拉松路跑活動服務滿意度與參與動機之研究〔碩士論文,義守大學〕。華藝線上圖書館。https://doi.org/10.6343%2fISU.2015.00081
陳季暐、畢璐鑾、曾昆一(2021)。高服務品質馬拉松賽會發展契機運動休閒管理學報18(1),124-143。https://doi.org/10.6214%2fJSRM.202106_18(1).0008
朱淇銘(2012)。運動觀光體驗行銷、目的地意象對參賽意願之影響研究─以2012MIZUNO高雄國際馬拉松為例〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-1610201315302011
王文輝(2015)。大學運動場館營運績效評估之實證研究-以國立中正大學為例〔碩士論文,國立中正大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0033-2110201614021405

延伸閱讀