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  • 期刊

臺灣地區教育品牌學術研究的內容與趨勢:以學位論文與期刊

The Content and Tendency of Academic Researches on Education Brand in Taiwan Area: Take Dissertations and Periodical Articles as Examples

摘要


本研究主要目的係針對臺灣地區歷年(2003年首度出現迄2011年4月截止)以教育品牌為主題的學位論文與期刊論文進行內容分析,藉以明瞭教育品牌學術研究的發展。從52篇學位論文與14篇期刊論文中,透過研究的歸納與反省,回顧研究的主體、主題、相關變項、對象、對象性質、機構層級、研究典範、研究方法及統計方法等方面的發展,並彙整背景變項的影響,建立統整性的研究架構。

並列摘要


The main purpose of this study was to analyze the dissertations and periodical articles which had explored education brand in Taiwan over the past years to understand the research development. Through induction and reflection, 52dissertations and 14 periodical articles were collected to look back to the development of institutes, topics, related variables, subjects, characteristics of subjects, institution levels, models, research methods, and statistical methods. The influences of background variables were collected to construct integrated research framework.

參考文獻


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