旅館業員工內部行銷與工作滿足之研究－以南部三家不同型態之旅館爲例

A Study on the Relationships among Internal Marketing and Job Satisfaction in Hotel Employees-Three Different Type Hotel in South Taiwan as the Example

李一民(Yi-Min Li) ； 許銘珊(Ming-Shan Hsu)

《運動休閒餐旅研究》 2卷3期 (2007/09) Pp. 44-60

https://doi.org/10.29429/JSLHR.200709_2(3).03

摘要

本研究以南部旅館業員工爲研究對象，主要目的在探討旅館業員工之內部行銷與工作滿足之關係，以方便取樣之方式，發出問卷300份問卷，回收248份，有效問卷爲229份，有效回收率爲76.33%。資料處理工具採描述統計、項目分析、因素分析、信度分析及典型相關等統計方法進行分析資料。經過資料收集與分析後得到以下之結果：（一）人口背景變項，以女性員工(55.46%)居多；年齡以21-30歲(56.33%)居多；教育程度以大專或大學(48.03%)居多；婚姻狀況以未婚或單身(71.62%)居多；收入以20,001-40,000元(68.12%)居多；擔任職級以服務人員(71.62%)居多。（二）內部行銷經因素分析後得到工作環境與制度、內部溝通、教育訓練、管理支持與決策參與等五個構面。（三）工作滿足經因素分析後得到人際關係、工作成就、工作環境與主管等四個構面。（四）內部行銷對工作滿足具有顯著的正向影響關係。

關鍵字

旅館業 ； 內部行銷 ； 工作滿足

並列摘要

The purpose of this study was to explore south Taiwan area hotel employees' related between internal marketing and job satisfaction, using employees of the hotel as subjects. This study uses convenience sampling, sends out 300 questionnaires altogether, retrieves 248 shares, with 229 shares of effective questionnaires, and a response rate were 76.33%. Data was analyzed by description statistics, factor analysis, reliability analysis, canonical correlation analysis. The results showed: (a) the majority groups within this study were female employees, which was 55.46%; the age of 21-30 consisted 56.33%; the junior college or university education level consisted 48.03%; unmarried respondents consisted 75.51%; salary NTD20,001-40,000 consisted 68.12%; service staffs consisted 71.62%. (b) internal marketing by means of factor analysis, we extracted five factors dimensions: work environment and system, internal communication, education and training, management support, decision participate. (c) job satisfaction by means of factor analysis, we extracted four factors dimensions: interpersonal relationship, job achievements, job environment and superintendent. (d) internal marketing had significantly positive effect on job satisfaction.

並列關鍵字

Hotel ； Internal Marketing ； Job Satisfaction

參考文獻

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