The mega international sport events not only reflect the unlimited influence of sports but also become the important marketing plat forms for the well-known brands in the world. The complete and multi-dimension sponsorship strategy is critical to the success of global marketing. The purpose of this paper was to analyze the marketing strategies and sponsorship models which transnational enterprises applied in mega international sport events. In order to better understand how efficiently enterprises applied their marketing strategies, its sponsorship for mega international sport events was analyzed through related research outcome and data. The research result showed that the success of global marketing required the combination of professional sponsorship models and activation mix.