This study was investigated the participation behavior model of sport tourists on the Sun Moon Lake Activity. 510 Subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1. Male sport tourist's satisfaction was significant than female. Under junior high sport tourist loyalty was significant than senior high college and graduate university. North Taiwan sport tourist satisfaction and motivation was significant higher than central Taiwan. 2. Tour appeal of the movement, attractiveness of sport tourism, sport participate, sport participate motivation and satisfaction reach apparent to return to equation model preface to can participate loyalty in motive predict all, and this equation model can explained 55.4% variances of loyalty effectively. 3. The results of chi-square analyzing sport tourist think the activity carefreely to the local important degree on this activity. The result to reach apparently, in order to think' very important' is the highest in proportion (43.55%), 5.6% for the number of people was not important, and result showed helpful in locality. The findings provided the participation behavioral models for the sports tourists to understand. It's important for the sponsor to do promotion and marketing for Sun Moon Lake activity in the future.
This study was investigated the participation behavior model of sport tourists on the Sun Moon Lake Activity. 510 Subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1. Male sport tourist's satisfaction was significant than female. Under junior high sport tourist loyalty was significant than senior high college and graduate university. North Taiwan sport tourist satisfaction and motivation was significant higher than central Taiwan. 2. Tour appeal of the movement, attractiveness of sport tourism, sport participate, sport participate motivation and satisfaction reach apparent to return to equation model preface to can participate loyalty in motive predict all, and this equation model can explained 55.4% variances of loyalty effectively. 3. The results of chi-square analyzing sport tourist think the activity carefreely to the local important degree on this activity. The result to reach apparently, in order to think' very important' is the highest in proportion (43.55%), 5.6% for the number of people was not important, and result showed helpful in locality. The findings provided the participation behavioral models for the sports tourists to understand. It's important for the sponsor to do promotion and marketing for Sun Moon Lake activity in the future.
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