- 期刊
How Do Brands in an Industrial Cluster Evolve?-A Theoretical Framework on the Evolution Mechanism of Brand Networks within Industrial Clusters
並列摘要
How brands in an industrial cluster evolve is an important issue for scholars from the perspective of network and symbiosis. This paper discusses the concept of symbiosis in the enterprise brand network within industrial clusters (EBNIC), and reveals that there are three types of symbiotic relations in EBNIC: Mutualism, competitive symbiosis and parasitic symbiosis. During different stages of brand network evolution, the dominant status of two symbiotic relations is different. Based on the differences of symbiosis relations, this paper divides the evolution routes of EBNIC into four phases: Forming phase, mature phase of dominant mutualism symbiosis, mature phase of dominant competitive symbiosis and recession phase, which are respectively described by logistic equations and the evolution characters are decomposed. In forming stages, the number of brands will not achieve stability, and the number of brands in EBNIC can't get stability. And in the mature phase of dominant mutualism symbiosis, the mutual interactions of the brands in EBNIC are not strong, and the strength of brands is counterbalanced. The characters of EBNIC in the mature phase of dominant competitive symbiosis are networked without centre. And in the recession phase, abrupt recession or withdrawal of certain core brands leads to the breakthrough of brands value chains.
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