智慧型行動載具、社群媒體興起後的另類媒體生存－《台灣立報》個案分析

How Alternative Media Survive the Era of Mobile Social Media: A Case Study of Taiwan Lihpao Daily

張約翰(John Chang)

《傳播研究與實踐》 5卷1期 (2015/01) Pp. 129-155

https://doi.org/10.6123/JCRP.2015.005

摘要

《台灣立報》1988年由世新大學創辦人成舍我創刊以來，始終作為懷抱社會改革的另類媒體，以及以傳播聞名的世新大學展示新聞理念的場所。然而以印刷版本為中心的《台灣立報》，面臨傳播科技大幅改變新聞媒體生態、金主世新大學遭遇高教政策與少子化的挑戰，以及內部編採資源分配的條件限制，維持原本目標生存下去的可能性日益降低。本文以《台灣立報》為個案，用數據說明，作為另類媒體，如何在有限資源下將傳播科技的威脅變為轉機。

關鍵字

《台灣立報》 ； 社群媒體 ； 世新大學 ； 另類媒體

並列摘要

Taiwan Lihpao Daily has been functioning as an alternative medium ever since 1988 when it was launched by She-wo Cheng, the founder of Shih Hsin University. Doggedly embracing the journalistic ideals for social reform, it also serves to showcase the university long famous for its emphases on media and communication. Used to focus on print publishing, however, Taiwan Lihpao Daily now faces multiple challenges both inside and outside. Internal constraints are strongly felt, as the sea change caused by ever-innovating communication technologies makes it necessary to reallocate resources for news gatherings and editing. Equally troubling is the fact that its university patron currently undergoes the ordeals of high education policy uncertainty and low birth-rate impacts. This essay examines how this long print-based alternative medium would fight for its own survival in the era of mobile device, smartphone, and social media. Believing that crisis is opportunity, the author asserts that the mobile era brings not just the threats, but also solutions to them.

並列關鍵字

Taiwan Lihpao Daily ； mobile social media ； Shih Hsin University ； alternative media

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