廣大興28號事件之新聞交鋒：臺菲國家通訊社觀點

廣大興28號事件讓臺菲關係緊繃，也形成國際矚目的外交衝突。本研究針對扮演國家新聞門戶的中央社和菲通社相關報導進行分析，發現臺方較重視本案，報導量遠高於菲方，但菲方在內容上卻相對理性與客觀。儘管本案為海事糾紛，須論證法理的檢調新聞出現最多，兩社卻慣用感性框架來呈現。訪談後也發現，因臺方身為被害國，又必須顧慮輿論壓力，中央社的新聞馴化高於代表加害國的菲通社。此外，因菲方新聞處理須遵循「一中政策」，也讓臺方國族意識更為強烈。總的來說，兩社在事件中尚能以中立角度進行報導，並不隨激昂民意起舞，並無太多交鋒，反而傾向經營可提升國家形象和利益的正面論述。

關鍵字

中央通訊社；國族認同；新聞框架；馴化；廣大興28號

並列摘要

The shooting incident involving the fishing vessel Guang Da Xing No. 28 that occurred in May 2013 caused a diplomatic crisis between Taiwan and the Philippines and attracted worldwide attention. A content analysis was conducted focused on coverage of this incident by the major national news agencies of the two involved countries, namely Central News Agency (CNA) and Philippines News Agency (PNA), as well as in-depth interviews of the two sides. Findings suggest Taiwan's CNA covered the incident more intensively than the Philippine's PNA, with eight times as many reports, and furthermore that PNA tended to be more rational and objective than its Taiwanese counterpart. As for the media's framing of the incident, both sides mostly employed emotional appeals in their respective news text despite most of the actual news content related to the incident being legal in nature. Due to Taiwan assuming the role of victim in the incident, in addition to pressure from Taiwanese public opinion, CNA had more news domestication than PNA, which catered to a readership from a country seen as the injurer in the dispute. Nationalist sentiments in CNA were also aroused when PNA tried to deal with the incident under the so-called ＂One China Policy,＂ a policy Taiwan has opposed for many years. Ultimately, coverage by the two news agencies eventually evolved toward a basically neutral stance, with clashes related to news coverage being minimized together with a tendency to produce positive reports to maintain the image and interests of their respective home countries.

並列關鍵字

Central News Agency ； national identity ； news frame ； domestication ； Guang Da Xing No. 28 incident/Balintang Channel incident

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廣大興28號事件之新聞交鋒：臺菲國家通訊社觀點

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