邁向展演－作品－閱聽的閱聽人研究典範：從缺席事件的訊息效果談起

Towards a Model of Audience Research Performance-Work-Audience Paradigm: From the Message Effect of Absent Event

柯籙晏(Ko, Lu-Yen)

《傳播研究與實踐》 10卷1期 (2020/01) Pp. 79-108

https://doi.org/10.6123/JCRP.202001_10(1).0004

摘要

為了理論地描述與詮釋，作為閱聽人現象的「缺席事件訊息效果」，本文首先檢視「行為」、「收編／抵抗」與「奇觀／展演」這三個既有閱聽人研究典範，並且在指出就其各自方法論預設而言，它們為什麼都不適合解決前述問題後，其次根據Bateson與Gadamer的理論，打造展演—作品—閱聽典範，作為替代的解決方案。

關鍵字

閱聽人研究方法論 ； 展演—作品—閱聽典範 ； 缺席事件訊息效果

並列摘要

To describe and theoretically explain the audience phenomena of the ＂message effect of an absent event,＂ this paper examined three paradigms of audience research- namely the behavioral, incorporation/resistance, and spectacle/performance paradigms. The paper identified why these paradigms are inappropriate for solving the problem, then constructed an alternative solution to the performance-work-audience paradigm based on the theory of Bateson and Gadamer.

並列關鍵字

methodology of audience research ； performance-work-audience paradigm ； message effect of absent event

參考文獻

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