健身俱樂部會員之知覺運動效益與運動行為之研究

Perceived Benefits of Exercise and Behaviors: A Survey of Adult-members in the Fitness Center

黃懷谷(Hwai-Guu Hwang) ； 趙芝良(Chih-Liang Chao)

《休閒觀光與運動健康學報》 1卷2期 (2011/03) Pp. 25-42

https://doi.org/10.29504/JLTSH.201103.0004

摘要

本研究應用計畫行為理論作為研究架構基礎，共以問卷調查288位健身俱樂部會員，藉由回憶過去與現在兩個不同時間階段，探討運動行為的態度、主觀規範、知覺行為控制、意圖、行為以及知覺運動效益間的關係。經結構方程模式分析發現，（一）過去階段運動行為單一模型中，知覺運動效益會正向影響運動行為的主觀規範與知覺行為控制，但對於行為態度的影響是不顯著的；（二）現在階段運動行為單一模型中，知覺運動效益則對行為的態度、主觀規範與知覺行為控制均有正向顯著的影響，但只有知覺行為控制會影響意圖成立；（三）在兩階段運動行為整合模型中，過去階段的行為會影響現在階段的知覺效益。本研究結論認為探討運動行為時，知覺運動效益有助解釋運動行為的持續，且知覺運動效益對參與運動的態度、主觀規範、知覺行為控制在不同的運動階段有不同的影響。

關鍵字

計畫行為理論 ； 知覺運動效益 ； 健身俱樂部

並列摘要

The Theory of Planned Behavior is applied to this research. There are 288 participants taking part in this survey by recalling to estimate their behavioral attitude, subjective norm, perceived behavioral control, intention, behavior and perceived benefits of exercise in different time duration. SEM(Structural Equation Modeling) is applied to analysis of the data in this study, and the first result shows that perceived benefits of exercise positively influence subjective norm and perceived behavioral control in the past stage model of exercise behavior, but the path from perceived exercise benefit to attitude is not significant, and all theoretical hypotheses of the variables from the Theory of Planned Behavior(TPB) are identified in the past stage model of exercise behavior. The second result shows that perceived benefits of exercise have the influences toward attitude, subjective norm and perceived behavioral control, but there is only one significant path of hypothesis from perceived behavioral control to intention in the present stage model. The third result shows that in the two stage model, the past exercise behavior can influence the perceived benefits of exercise in the next stage. The conclusion is that the perceived benefits of exercise is helpful to explain the continuance of the exercise behavior, and the influence of perceived benefits of exercise toward attitude, social norm and perceived behavioral control is different in the past and present stage model.

並列關鍵字

Theory of Planned Behavior ； Perceived Benefits of Exercise ； Fitness Center