遊憩體驗、地方依戀及重遊意願關係之研究：以自行車道遊憩使用者為例

Assessment of Relationships among Recreation Experience, Place Attachment and Revisiting Willingness in Kaohsiung City Bike Riders

柳立偉(Li-Wei Liu) ； 林志偉(Chih-Wei Lin) ； 林祐陞(Yu-Sheng Lin)

《運動研究》 23卷1期 (2014/06) Pp. 1-10

https://doi.org/10.6167/JSR/2014.23(1)1

摘要

本研究主要目的在探討高雄市自行車道遊憩使用者之遊憩體驗、地方依戀及重遊意願之間的影響關係。係以高雄市西臨港線自行車道及旗津環島踩風自行車道之遊憩使用者為主要研究對象，採用立意抽樣方式來進行問卷發放，共回收446份有效問卷，有效回收率為93%。資料分析方法包括描述性統計、因素分析及結構方程模式（structural equation modeling，SEM）。主要研究結果發現：（1）自行車道參與者知覺到較高的遊憩體驗及較佳的地方依戀，並擁有高度的重遊意願。（2）遊憩體驗會正向影響地方依戀與重遊意願，而地方依戀亦會正向影響重遊意願。結論：自行車道參與者的遊憩體驗與地方依戀對重遊意願皆有正向影響關係存在，因此建議相關單位應研擬出如何讓遊客持續重遊此車道之意願。

關鍵字

自行車道 ； 地方依賴 ； 地方認同

並列摘要

The primary purpose of this study was to investigate the relationships among the recreation experience, place attachment and willingness to revisit the place in Kaohsiung City bike trail users. The subjects were selected from the users of the west adjacent-port loop bike trail and the Chichin cycling-around-Taiwan, via pedaling-winds bike trail in Kaohsiung, and questionnaires were distributed. Total 446 valid questionnaires were obtained from the participants, which made a participation rate of 93%. The research instruments, including the recreation experience scale, place attachment scale and willingness to revisit scale were used in this study. The obtained data were analyzed by descriptive statistics analysis, factor analysis and structural equation modeling (SEM). The major findings of the study were as follows: (1) The bike trails users perceived a higher degree of recreation experience and greater place attachment, and had a higher levels of willingness to revisit the place. (2) The users' recreation experience was positively influenced the place attachment as well as willingness to revisit; while place attachment was also positively influenced the willingness to revisit. This study concludes that the bike trail users' recreation experience and place attachment were positively influenced their willingness to revisit. Therefore, our study suggests that the concerned government department/authorities need to develop suitable strategies to promote revisit willingness of the bike trails users.

並列關鍵字

bikeway ； place dependence ； local identity

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