上海市体育消费者满意度的调查统计分析

本文以上海市体育消费者为研究对象，遵从规范研究和实证研究相结合的方法，依据体育消费的特征，运用顾客满意度理论，设计了上海市体育消费者满意度调查问卷，将体育消费分为体育产品和体育服务两大类，涵盖了体育消费的7大领域27个指标，实证分析表明，上海市体育消费者总体满意度高于不满意的数量；体育产品消费的满意度均值高于体育服务；统计分析表明：上海市体育消费者的满意度与性别、年龄、收入无关；上海市体育消费者满意度分别与月收入、每月体育消费支出、每周运动时间、每月消费次数之间存在显著的线性相关；上海市体育消费者满意度与每月消费支出不存在线性相关。本次调查统计分析结果将会帮助体育企业改善产品质量，以期为政府制定调控政策提供科学依据。

關鍵字

上海市体育消费者；满意度指数；统计分析

並列摘要

The study of Shanghai sports customers, compiled with the normative and empirical research, based on the characteristic of sports consumer, the use of customer satisfaction theory, the design of the Shanghai Sports customers satisfaction questionnaire. It is covered seven major areas of the sports consumption 27 indicators. The empirical analysis shows that the Shanghai Sports consumers overall satisfaction is higher than the number of dissatisfied, the mean satisfaction of sports productions consume is higher than the sports services. The statistical analysis shows that, Shanghai Sports consumers' satisfaction is irrelevant with sex, age, or income. There is a significant linear correlation between Shanghai sports consumer satisfaction and the monthly income, monthly sports spending, weekly exercise times, the number of monthly consumption times. Shanghai Sports consumers satisfaction with monthly consumption expenditure does not exist a linear correlation, The result of this study will provide a scientific basis for the government to develop control policies and help the sports enterprises to improve products' quality.