青年旅館創新再利用－以救國團金山青年活動中心住宿空間為例

Youth Hostel Revolution and Design－A Case Study of Jin-Shan Youth Activity Center

許景棠(Ching-Tang Hsu) ； 魏主榮(Chu-Rong Wey)

《傳承與創新-文化混血的設計創意》 十五屆 (2016/12) Pp. 368-383

https://doi.org/10.6678/IICHC.2016.25

摘要

近年來，國內青年旅遊蓬勃發展，聯合國世界旅遊組織亦宣告青年旅遊市場將是觀光業的未來藍海，目前國內合法的青年旅館以救國團青年活動中心為主要據點，因青年旅館獲利偏低不受重視，且常常礙於建築土地法規限制，導致具備創意與想法的青年創業家不得其門而入。直至今日，我們已邁入「體驗式經濟」時代，過去工業經濟時代的商品以及服務經濟時代的服務，對消費者而言都是外在的，並未深刻著重消費者的內心感受，如今，如何留給旅客難忘的愉悅回憶已成為觀光業得以永續發展的重點項目，良好的住宿體驗猶如無形價值深刻留於旅客心中並且歷久不衰。本次研究對象為救國團於國內成立的首座活動中心據點「金山青年活動中心」，成立至今已有近六十年的歷史，然而因客房硬體設備老舊、動線混亂，致使旅客住宿體驗感受不佳。做為全台第一座青年活動中心據點，期望藉由本次研究設計規劃，汲取地理優勢，創造良好住宿環境以提升青年團體優質入住體驗，使金山青年活動中心蛻變成為北台灣青年旅館指標。

關鍵字

救國團 ； 青年旅館 ； 金山青年活動中心 ； 休旅產業

並列摘要

In recent years, the domestic youth tourism market has grown rapidly. UNWTO declared that the youth tourism will become the new target in tourism market. China Youth Corps's Youth Activity Center is the main regional base of youth tourism in Taiwan. The youth hostel has been ignored since its low profit and the limitation of building administration regulation. It cause the young entrepreneurs with ideas have difficulty to entry this industry. Today we are already in the era of experience economy. The service method in industrial economy and service economy era is superficial for the costumers and it doesn't touch costumers' heart. How to create memorable moment in costumers' memory is the priority goal for the providers. An excellent accommodation experience will become intangible value and last in costumers' heart. The case in this study is Jin-Shan Youth Activity Center, the first regional base of China Youth Corps in Taiwan. Jin-Shan Youth Activity Center has established for almost 60 years. But the old physical facilities and the vague route makes the costumers couldn't have nice experience. As the first regional base of China Youth Corps in Taiwan, we hope Jin-Shan Youth Activity Center can transform into the indicator of youth hostel in northern Taiwan by this research and planning which absorbed local geographical advantages and create a wonderful living environment to enhance the quality of youth groups experience.

並列關鍵字

China Youth Corps ； Youth Hostel ； Jin-Shan Youth Activity Center ； tourism industry