產業結構與競爭策略的圖論分析模型

A Graph Theoretic Approach to Industry Structure and Competitive Strategy

林榮松(Long-song Lin)

指導教授 ： 湯明哲

國立臺灣大學/管理學院/國際企業學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.00299

摘要

本篇論文將提出PCS模型來對產業做策略分析，並以矩陣理論為基礎探討廠商的產業定位、競爭態勢、以及績效衡量。
本文將運用力圖中強度及密度的概念針對產業中的各個群體做分析，而矩陣理論則用來描述廠商在產業中的關係狀態。文中並以數個資訊通訊產業為例，針對所提出的概念作進一步的說明。
本文亦將提出可用來表示產業結構及策略的理論架構。在推導的過程中將介紹產業結構的同質化以及其變化，並導出策略形成理論。根據本文所得結論，策略可定義為廠商一連串具有策略意涵的行動，而此行為亦可用改變廠商狀態的一連串線性轉換形式來表示。文中同時也將一些傳統的策略重新做分類。

關鍵字

產業經濟 ； 競爭策略 ； 產業結構

並列摘要

A thesis is presented on the industry structure and competition strategy analysis based on graph theory in which the industry structure is characterized by graphs and the performance and strategic conducts are evaluated from the graphs.

A model proposed called position-competition-strategy outlines the causal flow for a firm to assess its performance given its position and competition states in the industry. Then the analysis starts with defining the industrial structure by graphs describing the relationship of the players in the industry. The internal activities in the industry players are reflected in the density of the nodes and the strength of the links in the graph where each is associated with a vector of two parameters, the degrees of concentration and the integration, to characterize the competition and cooperation activities in the industry. The topology of the graph and its associated characteristic vectors together defines the firm’s industry structure. Henceforth, the state of the firm is identified by the corresponding position and competition graphs from which the firms’ performance can be evaluated and can be further improved via strategy applications.

A formal treatment on industry structure and strategy analysis is presented. In the formulation, some properties and definitions that comprise the industry topology foundation, such as homeomorphism and homogeny, are provided. From that ground, also encompassed are the discussion of changes in the industry structures due to contraction and expansion. Then, based on the industry topology, the theory of strategy is established in which a strategy is defined as a series of logically connected conducts that transform the firm’s industry state from one to another, resulting changes in performance. Some intrinsic properties and examples associated with the strategy theory such as consistency and coherency are also addressed accordingly. In particular, a class of linear strategy where the transformation can affect any player in the industry is discussed. Throughout the text, examples from several technological sectors are illustrated to assist in understanding our framework and methodology.

並列關鍵字

Industrial Economy ； Industrial Structure Analysis ； Strategy Theory ； Competitive Strategy

參考文獻

[10]. Michael E. Porter, Competitive Strategy : Technique for Analyzing Industrials and Competitors (1980)

[15]. Hunger, J. David & Wheelen, Thomas L. (2003) "Essentials of Strategic Management". New Jersey: Pearson Education Inc.

[23]. Norman Collins and Lee E Preston, “Price-Cost Margins and Industry Structure, “ Review of Economics and Statistics, Vol 51, Aug, 1969, pp. 271-286.

General Reading:

[2]. Rogers: Business Analysis for Marketing Managers (1978)