情境創造之氛圍共享研究

The research of atmosphere-sharing of scenario-building

游鎮海(Chen-Hai Yu)

指導教授 ： 游張松

國立臺灣大學/管理學院/商學研究所/碩士(2016年)

https://doi.org/10.6342/NTU201600841

摘要

近年來共享經濟可稱顯學，無論是將未使用房間分享給背包客的Airbnb、讓閒置車輛可以再利用的Uber或是期待解決糧食問題的Leftoverswap、Foodsharing.de等食物共享平台，都是相當成熟的共享經濟模式。隨著許多領域的問題可以借助共享經濟解決的同時，我們也希望「共享」本身可以帶給我們更多的價值。
因此，本研究提出「情境的創造，並共享氛圍」的新型態分享模式，透過撮合「商品、行家與同好」三項元素，創造歡樂的情境進而分享該氛圍。此外，新型態分享模式的商品，應具備「比較體驗」、「價值享受的差異」、「限時性」與「季節時機性」，以及「絕配體驗」的特殊性質，並透過行家對該商品的闡釋以及與好友、同好到場共享，才能創造歡樂的情境。
在第三章中，本文建立了一個商品共享的平台與系統，讓「商品、行家與同好」三項共享元素，透過「共享平台」搓合，並在社群中討論、設計成為可執行的共享活動。最後在共享結束後給予活動適當的建議，使之後的活動能更加優化，讓平台和共享活動可以持續不斷的運作、發起。

關鍵字

共享經濟 ； 情境 ； 氛圍 ； 新型態分享模式

並列摘要

Recently, the sharing economics has become famous, whether Airbnb, which shares the unused space to the backpackers, Uber, which reuse the idle vehicles, or the food-sharing platform like Leftoverswap、Foodsharing.de, which might solve the food-wasting problem. While many problems in different field can be solved by the sharing economics, people also hope that “sharing” itself could bring more value to us.
Therefore, this study proposes a new pattern of sharing model with “create the scenario, and share the atmosphere”. This new pattern tries to gather three sharing-elements, goods, experts and enthusiasts, and creates a joyful scenario and shares the happy atmosphere. In addition, the goods in the new model get some special properties, including “competition experience”, “the difference in using value”, “duration”, “timing”, and “perfect-matching experience”. To create the joyful scenario, the experts can tell people the story of these special properties, and enthusiasts enjoy the goods.
In chapter 3, this study builds a shard platform and system of precious and rare goods, which gathers the goods, experts and enthusiasts elements, and become a workable sharing-events through the discussion and designing of the social group. And the after the sharing-events, participants can give some recommendations to let the activities in the future better, and make the platform and sharing-events can work and unstop.

並列關鍵字

Sharing economics ； New pattern of sharing model ； Scenario ； Atmosphere

參考文獻

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