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  • 學位論文

探討保險經紀人/代理人公司之關鍵成功因素 - 以取得百萬圓桌會員人數為成功指標

Exploring Critical Success Factor of Insurance Broker / Agency Companies - By Generating MDRT members As an Indicator for Success

指導教授 : 黃國隆
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參考文獻


01.Aaker, D. (1984). Developing Business Strategies, N.Y.: John Wiley & Sons Inc
02.Bowden, R. (2006). Feedback forecasting games: An overview. Journal of Forecasting, 8(2), 117-127.
04.Bruno, A. and Leidecker, J. (1984). Identifying and Using Critical Success Factors. In: LongRange Planning, 17(1), 23-32.
05.Daniel, D. Ronald (1961), “ Management Information Crisis”, Harvard
Business Review, September-October, 1961

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