台灣不鏽鋼產業競爭力分析

A Competitive Analysis of the Taiwan Stainless Steel Industry

李建安(Jane-An, Lee)

指導教授 ： 吳秀玲

淡江大學/商學院/國際貿易學系國際企業學碩士在職專班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.00180

摘要

鋼鐡產業是國家建設的基本產業，是經濟發展的基石，產業關連性既深且廣，與整體經濟榮枯息息相關；鋼鐵產品又可分為普通鋼與特殊鋼。不鏽鋼是添加了鎳(Ni)、鉻(Cr)等合金的特殊鋼，具有生命週期長、成型加工容易、外觀精美及環保等多項特性，被廣泛使用於民生用品及工業產品上，因此不鏽鋼的需求與國民經濟人均GDP成正相關，愈先進的國家對不鏽鋼的使用量愈大。
近年來台灣不鏽鋼市場因下游產業外移內需市場萎縮，必須依賴外銷市場去化產能；雖然全球的不鏽鋼市場需求是呈現成長趨勢，但是全球的不鏽鋼廠一直都在進行整併及策略聯盟的工作，所以市場競爭是非常激烈。
在面對全球化的競爭壓力下，台灣不鏽鋼產業正面臨產業轉型及升級的關鍵時刻，外有大陸磁吸效應的影響，內有環保意識高漲，土地及勞動成本上揚等因素，唯有創新及革新才能強化產業的競爭優勢，以因應全球化的競爭及未來環境的挑戰；全球化、自動化、專業化及資訊化是產業永續經營的必要條件。
本文是藉由產業外部環境分析與內部能力分析探討台灣不鏽鋼產業的競爭優勢，是以五力分析及SWOT分析為主要的分析架構，藉以了解台灣不鏽鋼產業的優勢、劣勢、機會與威脅。主要的結論有：
一、台灣不鏽鋼產業：生產技術和品管的能力佳，產業上、中、下游分工體系完整合作佳，具有競爭優勢。
二、台灣不鏽鋼產業：須依據自己的產業優勢尋求出最合適的創新策略，發展出優良的競爭條件，才能在全球化的競爭市場中創造利基和永續發展。

關鍵字

不鏽鋼產業 ； 產業分析 ； 五力分析 ； SWOT分析 ； 競爭策略

並列摘要

The stainless steel industry is the fundamental industry of nation-building, the cornerstone of economic development. The industry relevance is so profound and comprehensive that it is closely correlated to the prosperity and recession of the overall economy; stainless steel is also divided into general steel and special steel. Stainless steel is special alloy steel enhanced with nickel (Ni), chromium (Cr)…etc. for longer life cycle, easy formation and process, elaborate exterior and at the same time environmental friendly, which is extensively applied to daily articles and industrial products. Therefore the demand for stainless steel is in positive correlation with the national GDP per capita, and in other words, more developed countries have higher demand for stainless steel.
In recent years the Taiwan stainless steel market has shrunk drastically due to downstream industry relocation, and hence must reply on foreign markets to digest production capacity; although the demand for global stainless steel market is on the growth trend, the global stainless steel plants have been involved in mergers and acquisitions as well as strategic alliance, therefore the market competition is quite intense.
Faced with the strain from global competition, the Taiwan stainless steel industry is now confronted with the key moments of industry transformation and upgrading, with external factors such as the magnetic effects of China Mainland and internal factors such as increasing eco-awareness, rising costs for land and labor...etc, while only innovation and revolution could be the competitive advantages to reinforce the industry, in response to the global competition and challenges from the future environment; globalization, automation, specialization and computerization are the essential conditions for sustainable management for the industry.
Through the industrial external environment and internal capacity analyses, this paper investigates the competitive advantages of the Taiwan stainless steel industry and takes the main framework of SWOT and Five-force analysis to understand the Strengths, Weaknesses, opportunities and threats of Taiwan stainless steel industry. The following is the essential conclusion:
1. Taiwan Stainless Steel Industry: Superior capability in production techniques and quality control, integration of upstream, middle stream and downstream industry in harmonic cooperation, giving the industry great competitive advantage.
2. Taiwan Stainless Steel Industry: Must rely on proprietary industry advantages to seek out the most appropriate innovative strategies, to develop superior competitive conditions, and then be able to create a niche and maintain sustainable development in the global competitive market.

並列關鍵字

Stainless Steel Industry ； Industrial Analysis ； Five-force Analysis ； SWOT Analysis ； Competitive Strategy

參考文獻

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