智慧型手機使用者需求之研究

A Study of the User Requirements for Smartphone

葉宗文(Tsung-Wen Yeh)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2014年)

https://doi.org/10.6841/NTUT.2014.00125

摘要

由智慧型手機的市場現況與發展趨勢來看，智慧型手機開發商今後將面臨高規格與價格戰。然而，開發商與其設計人員該如何使其產品受到使用者的青睞？亦是其所要關注的。有鑑於此，本研究將探討智慧型手機使用者之需求，並擬定研究目的為：(1)瞭解智慧型手機使用者的使用偏好；(2)探討影響智慧型手機使用者需求滿足之因素。經實證研究後發現：(1)不同年齡層的使用者對於智慧型手機之價格偏好具有顯著差異；(2)不同教育程度的使用者對於智慧型手機之品牌、作業系統與螢幕尺寸偏好具有顯著差異；(3)不同職業的使用者對於智慧型手機之價格偏好具有顯著差異；(4)智慧型手機之溝通互動相關功能性表現對於使用者需求滿足具有顯著正向影響力；(5)智慧型手機之系統穩定相關表現對於使用者需求滿足具有顯著正向影響力；(6)智慧型手機之介面操控、攜帶握持與傳輸存取等相關表現對於使用者需求滿足具有顯著正向影響力；(7)智慧型手機之美感創意相關表現對於使用者需求滿足具有顯著正向影響力。其中，不同的使用族群對於價格接受度大都有所差異；另外，美感創意相關表現對於使用者的需求滿足影響力為最大。基此，本研究建議智慧型手機開發商應擬定不同的開發成本，以因應不同使用族群的價格接受度；並能夠特別針對美感創意之部份多加著墨，以跳脫規格與價格戰之泥沼，進而獲得使用者的青睞。

關鍵字

智慧型手機 ； 使用者需求 ； 使用偏好 ； 需求滿足

並列摘要

From current market circumstance and development trend of Smartphone, the companies of this cluster will encounter high competition in specification and price war. Accordingly, how to attract end users’ interests under this situation will be the key focus for developer and designer. Based on this perspective, this research will investigate the real need of Smart Phone end user and set its purposes as: (1) To understand the usage preference of Smart Phone user. (2) To dig out the key factors for user satisfaction when using Smart Phone. Here are the key points found by my research: (1) The user age will affect the price preference of Smartphone significantly. (2) The education level will affect the preference in brand, operation system, screen size of Smartphone obviously. (3) The occupation type will affect the price preference of Smartphone significantly. (4) The function and performance for user interaction have important and positive influence in user satisfaction. (5) The system stability in operation have positive influence in user satisfaction. (6) The user interface, carry capability, and date streaming performance have huge influence in user satisfaction. (7) The performing in industrial design – beauty, art, elegance has significant influence in user satisfaction. Furthermore, different user group usually has different price preference. In addition, the performance in creativity and beautify has the key impact to user satisfaction. Based on above key arguments, this research delivers the conclusion – The Smartphone companies should set different development cost to meet the requirements of different group in price acceptance. Also, the more focus in beauty of industrial design will be important for current high competition. It will bring the high differentiation and users’ interests and avoid the specification and price competition.

並列關鍵字

Smartphone ； User Requirements ； Usage Preference ； Fulfillment in Needs

參考文獻

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