內在及外在動機對行動英語學習持續使用意願之影響

The impact of intrinsic and extrinsic motivations on continuous usage intention for mobile English learning

顏啟芳(Chi-Fang Yan)

指導教授 ： 張基成

國立臺北科技大學/人文與社會科學學院/技術及職業教育研究所/博士(2011年)

https://doi.org/10.6841/NTUT.2011.00454

摘要

行動學習具有機動性和無所不在的特性，讓使用者能在適當的時間及地點進行學習，這種新興的數位學習方式將成為未來的趨勢。因此，本研究將知覺便利和知覺玩興擴充至Davis的TAM，以探討影響行動英語學習持續使用意願的動機因素以及這些因素之間的關係。本研究以台灣中部地區158位技術學院的學生為對象，實際使用PDA進行行動英語學習四週之後，使用量表收集構面資料，並以SmartPLS軟體作為SEM分析的工具。研究顯示知覺便利、知覺玩興、知覺易用及知覺有用，是影響行動英語學習持續使用意願的前置因素。其中，知覺有用影響持續使用意願的直接效果大於知覺玩興。整體來說，本研究的模式預測和解釋使用者對行動英語學習持續使用意願之能力良好。

關鍵字

自我決定理論 ； 知覺便利 ； 知覺玩興 ； 行動學習 ； 科技接受模式

並列摘要

Mobile learning has the characteristics of mobility and ubiquity, and allows users to learn at a suitable time and location. This emerging e-learning technique will become the future trend. Therefore, this study extends perceived convenience and perceived playfulness to Davis’ technology acceptance model（TAM）to discuss the motivational factors influencing mobile English learning continuous usage intention and relationships among these factors. Participants of this study were 158 students in a technical college located in Central Taiwan. Four weeks after the students were involved in an English learning program through PDA, the researchers collected the construct data through questionnaires. SmartPLS was used as the SEM analysis tool. Research findings show that perceived convenience, perceived playfulness, perceived ease of use, and perceived usefulness are the antecedents of mobile English learning continuous usage intention. Specifically, the effect of perceived usefulness on the direct results of continuous usage intention is greater than perceived playfulness. Overall, findings of this study showed fine predictive and explanatory power of users’ mobile English learning continuous usage intention.

並列關鍵字

Self-determination theory ； Perceived Convenience ； Perceived Playfulness ； Mobile Learning ； Technology Acceptance Model

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