都會區商務旅館經營管理與規劃設計介面之研究

Management and Planning Design Interface of Metropolitan Area Business Hotels

許烈嘉(Lieh-Chia Hsu)

指導教授 ： 蔡仁惠

國立臺北科技大學/設計學院/建築與都市設計研究所/碩士(2006年)

https://doi.org/10.6841/NTUT.2006.00339

摘要

觀光事業的發展是一個國家國際化及現代化的指標。隨著國民所得的提高、休閒時間的增加及商務旅遊的需求，目前國內觀光事業呈現蓬勃發展的趨勢，使旅館在現代經濟體系及休閒產業佔有不可忽視的地位。旅館經營管理與規劃設計，於投資計畫擬定之初即密不可分。投資概念、市場定位、硬體設施規劃、財務計畫及經營管理間是互相牽動的。然而，過去旅館開發大多在建築硬體設施興建完成後，經營者才介入，如此常造成經營管理需求與硬體設施間的落差，嚴重影響經營效益。過去對旅館經營管理與規劃設計介面的相關性研究甚少，因此，商務旅館經營管理與規劃設計之介面整合研究，應有其意義。
本研究擬針對商務旅館的「旅館產業」、「旅館經營管理」及「旅館規劃設計」三大議題進行探討，以文獻探討、案例分析及深度訪談為研究方法，就經營管理及規劃設計的角度，提出商務旅館經營管理與規劃設計原則檢核表，俾使經營團隊，在開發之初即可訂定雙贏的經營管理與規劃設計策略，使最終建構的旅館產品更臻完善，提升營運效益及顧客滿意度，降低投資風險。經研究整理歸納之結論如下：
一、商務旅館的規劃設計者應瞭解經營管理與規劃設計兩者的關係，並作介面的整合。
二、商務旅館事業體應具備「市場定位」概念，並將專業經理人納入經營團隊。
三、商務旅館設施之規劃設計需滿足顧客基本需求，並以提高顧客滿意度為最高指導原則。
四、商務旅館在經營管理上，需具備健全的管理制度，建立標準作業流程。
五、商務旅館設施配置及動線規劃，應配合標準作業流程，以符合實際需求，使空間使用達最佳經濟效益。

關鍵字

商務旅館 ； 旅館設施 ； 經營管理 ； 規劃設計 ； 市場定位

並列摘要

Tourism development serves as an indication of the internationalization and modernization of a nation. As a result of increased income per capita, recreational time and demand for business travels, local tourism industries flourish, and hotels have assumed a significant role in the modern economic system and the recreation infustry. Since the initial preparation of an investment proposal, hotel management and planing/design have been knitted together. Investment concept, market positioning, hardware facility planning, financial planning and management are interlaced. Yet, in most of the cases in time past managers were not involved in hotel development until the buildings and the hardware facilities were completed. The practice often created gaps between administrative requirements and hardware facilities and severely impacted operational efficiency. Very few past researches were devoted to studies of the interface of hotel management and planning/design. It would be of significant meaning, therefore, to explore integration of management and planning/design interfaces of business hotels.
This study proposes to delve into three main issues: “hotel industry,” “hotel management” and “hotel planning/design”. Research methods include literature review, case analysis and in-dpeth interviews. From the perspective of management and planning/design, it proposes a busines hotel management and planning/design principle checklist to help the management team formulate win-win management and planning/design strategies in the beginning of the development in order to perfect the ultimate hotel product, enhance operational performance and customer satisfaction, and reduce investment risks. Outcomes of the sutdy can be summarized as follows:

1. Business hotel planners and designers need to understand the relations of management and planning/design and integrate the interfaces.
2. Business hotel entities need to understand the concept of “market positioning” and include professional managers in the management team.
3. Planning/design of business hotels needs to meet customers’ basic needs, and enhancing customer satisfaction shall be the highest principle.
4. Sound management system and standard operational procedures need to be established for management of business hotels.
5. Layout and movement line planning for business hotels must be in line with the standard operational procedures in order to meet the actual need and make space utilization most cost-effective.

並列關鍵字

Business hotel ； hotel facility ； management ； planning and design ； market positioning

參考文獻

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