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從生活型態趨勢探討資訊家電產品未來發展之研究

A Study of Product Development Through Lifestyle for Intelligent Home Appliance

指導教授 : 陳文印
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摘要


在資訊、電子、通訊產業的蓬勃發展下,國內企業為了產業的永續經營,也因此紛紛朝資訊家電產品發展。雖然目前廠商在生產上沒問題,但考慮到產品價格、市場接受度、通訊標準、相關保全及隱密性等因素後,均延緩上市時間。預估未來當產品規格標準確定後,才會有更多的廠商進入市場,而且在消費者能接受的情形下,整個市場才會有較顯著的成長。故企業若能在此擬定設計策略,在設計上除了重視產品功能整合的趨勢,對於不同生活型態族群更需深入了解未來生活趨勢與產品人性化的設計需求,則產品將能夠容易被消費者接受,更快的進入市場進而創造新的契機。 本研究主要探討以生活型態族群使用資訊項目影響資訊家電開發之相關性。藉文獻的探討了解生活型態研究之方法與理論、生活型態對於創新產品設計之幫助。以個案分析瞭解資訊家電發展趨勢,及對於產品開發之影響。研究過程中採用生活型態之問卷調查,針對生活型態中之日常生活態度及生活消費行為進行調查與分析,統計結果顯示生活型態可概分為五大族群,分別是群族一:「積極衝勁」、群族二:「務實依賴」、群族三:「自我獨立」、群族四:「重視資訊」、群族五:「時髦流行」,並得知不同生活型態的受測者對於資訊家電之功能需求及使用資訊項目上的偏好有所差異,研究發現,不同的族群特性所重視的資訊有所差異,亦反映了生活型態的基本特性,在企業面對資訊家電產品之開發,可針對族群之特性與資訊使用習慣喜好來做市場分析尋求新的創意與需求,在設計上開發出創新產品之契機。此外本研究施以專家訪談,驗證族群之生活型態與使用資訊之項目的確影響資訊家電產品之開發,而生活型態的差異亦造成族群間使用資訊項目以及影響產品之功能開發與創新。本研究之使用者生活型態調查結果與建議,可提供設計師、產品研發者能夠設計符合消費者實際使用需求的創新產品,提供新產品價值開發訂定之參考的規範。

並列摘要


This research proves about in the development of the information, electron, and the telecommunication industry the company for conducting contiguously and developing toward the intelligence appliance. Although the company has no difficulty on the manufacturing, but all defer to appear on market time to consider the price of article, the market accepts the degree, communication standard and related keep intact and concealed After future is the communication standard assurance, and the consumer has to approve the product, then the market would have the more obvious growth. So if the past enterprise values the product function the trend of the integration with lifestyles studies in design strategy that would be the change creating new product.This study is focused on the lifestyle influence product develops. To understand what the lifestyles needs are from the information usage item, we must recognize the lifestyle of the information to influence the design theories of the products. The research has introduced a survey test of lifestyles, to examine and analyze the daily life and the consumer behavior of different lifestyles, the result has indicated that there are approximately three types, as in type one: “Aggressive”, type two: “practicality”, type three: “independent”, type four: “information” and, type five: ”fashion“. We learn that different lifestyles will result in different demands of the functions and the information usage item at home. This research can be applied to designers and product developers to aid the design of new products according to the need of consumers, andsupply a valuable aspect to the planning and development of new products.

參考文獻


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