PDA運用於銷售自動化系統之研究－以飲料業為例

近年來由於網際網路的普及與行動商務的趨勢之下，運算功能強大且具有無線通訊能力的掌上型電腦個人數位助理(Personal Digital Assistant；PDA)，成為企業導入M化的新寵兒。具有體積小、重量輕、儲存、移動化、隨時隨地查詢資訊的優點，更結合各種無線通訊技術，例如紅外線(Infrared)傳輸、藍芽(Bluetooth)及無線網路(Wireless LAN) 等功能，使其擁有極佳的實用性與效能。行動科技不僅為企業增加行動能力，同時也將企業人力從桌上型電腦或網路的束縛中解放，協助企業使用者遠端擷取企業內部資料庫的資料，把行動化納入做生意的方式中，成為企業整合應用資訊系統與網際網路的最佳利器。本研究依照飲料業產業特性及業務員銷售作業流程，以統一塑模語言(Unified Modeling Language；UML)分析與設計建構一套PDA銷售自動化系統，運用PDA的機動性與運算能力，加上紅外線(Infrared)與藍芽(Bluetooth)裝置，詳實記錄銷售行為中所有交易資訊，在業務員最困擾的產品、價格及促銷交易模式方面，提供正確與即時的資訊，亦提供即時、歷史銷售資訊與客戶相關資訊，以輔助業務交易與收款，並以個案研究方式探討PDA銷售自動化系統導入後產生那些影響及效益。本研究結果證明，PDA科技產品確實適合飲料業的業務員應用於銷售行為上。

關鍵字

個人數位助理；行動化；統一塑模語言

並列摘要

With the popularization of internet usage and mobile businesses in recent years, new-generation Personal Digital Assistant(PDA) with powerful chips and WiFi-enabled are fast becoming a favorite tool for corporations to evolve into mobile enterprises. Highly portable and ergonomically designed, new-generation PDA are packed with the fastest chips and hold lots of memory. Multi-connection capabilities like infrared, bluetooth and WiFi often come as standard features, making them highly versatile and practical for business applications. Mobile technologies release business users from the constraints of deskbound PCs, enabling them to access and even update information while on the move. These tools inject mobility and flexibility into business processes, spearheading a corporation’s transformation into a mobile enterprise. Based on characteristics of the beverage industry and business processes of its sales representatives, we used Unified Modeling Language (UML) to analyze and design a PDA sales automation system. The system will utilize automation and computing capability of PDA, coupled with the use of infrared and bluetooth connectivity to capture all details of sales transactions, and provide on-time and accurate information like current and historical sales, customer details to sales representatives to assist negotiations on product, price and promotional details. We also reviewed case studies to examine the impact, pros and cons of introducing PDA sales automation system. At the end of the study, we find conclusive evidence that PDA sales-automation systems are suitable for adaptation by sales representatives in the beverage industry.