台灣企業導入網路電話交換機之關鍵因素

本研究目的於探討台灣企業導入網路電話交換機的關鍵因素為何，協助設備供應商擬定未來行銷策略，並提供後續研究者提出看法及建議。本研究回收有效問卷97份，有效問卷回收率為69.29%。透過因素分析、信度分析及獨立樣本T檢定發展出「認知利益」、「組織特質」、「環境因素」、「決策單位」與「技術發展」等五個構面。最後透過敘述性統計分析得知，台灣企業導入關鍵因素排名為：(1)環境因素；(2)認知利益；(3)技術發展；(4)組織特質；(5)決策單位。研究顯示供應商需主動提供客戶競爭對手IT策略資訊及相關輔助，將可提高台灣企業導入意願。

關鍵字

網路電話；交換機；關鍵因素；系統導入

並列摘要

This study tries to understand key factors in VoIP system from perspective of Taiwanese companies. At the same time, it tries to help VoIP system vendor to make the marketing strategy in the future. Furthermore, it makes some advices to the other studies in the future. Using a physical questionnaire and there are 97 effective responses were obtained. The response rate approximates 69.29%. Using the Principal components analysis, Cronbach α and Independent sample T-test to analyze. The revised model includes five constructs, Perceived Benefits, Organizational Characeristics, Environmenental Characeristics, Decision Unit, and Technology development. Atfer use Descriptive Statistics to understand the key factors in VoIP system from perspective of Taiwanese companies. The ranking list are: (1) Environmenental Characeristics, (2) Perceived Benefits, (3) Technology development, (4) Organizational Characeristics, (5) Decision Unit. The results of analysis indicate, if VoIP vendor can let the customer to know the IT strategy from his most competitive company and provide the better service level. It will be have more chance to implement VoIP PBX in enterprise of Taiwan.

並列關鍵字

VoIP ； PBX ； Key Factors ； System implement

參考文獻

聲采科技股份有限公司 http://www.netcom.com.tw/Mosa/index.htm

曾柏興，「企業購買選擇行為與使用意願之研究─以網路電話閘道器為例」，國立成功大學交通管理科學研究所碩士論文。民國91年6月。

Kaiser, H., “An Index of Factor Simplicity,” Psychometrika, 39, 1974, pp. 31-36.

Integrated PUBLISHING http://www.tpub.com/

Kim, J., & Mueller, C. W. (1978). Introduction to factor analysis: What it is and how to do it. Newbury Park, CA: Sage.

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台灣企業導入網路電話交換機之關鍵因素

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