台灣生技製藥產業之永續商業模式發展與驗證---循環經濟觀點

The Development and Confirmation of Sustainable Business Model in Taiwan Pharmaceutical Industry- Circular Economy Perspective.

劉德輝(Te-Hui Liu)

指導教授 ： 莊立民

長榮大學/管理學院/經營管理研究所/碩士(2017年)

摘要

摘要
本研究採用循環經濟的觀點，強調製藥產業為基礎，發展永續商業模式，並且基於永續商業模式創新的三個階段(構面概念化、歷程發展、發展永續商業模式)為基礎，並有效發展與驗證永續商業模式創新模型。採用立意抽樣法，參酌2016年生技產業白皮書中12家上市公司為標竿企業發放問卷，共得有效問卷163份。
一、構面概念化建構階段：整合文獻中商業模式創新之結構與永續商業模式創新之構念，並進行多變量分析，進而解釋各項結果。
二、歷程發展與獨特商業模式建構階段:以平衡計分卡的方式發展出永續商業模式創新之歷程，再整合文獻中環境與社會商業模式，以焦點群體技術進行結合，發展出獨特永續商業模式。
三、模式驗證階段：整合文獻中商業模式創新之架構，進行永續商業模式創新模型的驗證，主要運用的方法為多變量分析法。

關鍵字

永續商業模式 ； 永續商業模式創新 ； 商業模式創新 ； 商業模式

並列摘要

Abstract
This study is based on the view of circular economy. It emphasizes the pharmaceutical industry as the basis industry, develops a sustainable business model, and based on the three stages of sustainable business model innovation (conceptualization, process development, development of sustainable business model) as the basis of study. Also effectively develop and confirm of Sustainable Business Model Innovation Model. The study Used the method of sampling. A total of 163 valid questionnaires were sent to 12 listed companies in the pharmaceutical industry.
First, the structural construction phase of the conception: the study integrated of literature in the business model innovation structure and the concept of sustainable business model innovation, executed multivariate analysis, and explained the results.
Second, the stage of the construction about process of development and unique business model: the study used the Balanced Score Card to develop a sustainable business model innovation process, and then integrated the literature in the environment business model and social business model with the combination of group technology. And developed a unique sustainable business model.
Third, pattern verification stage: the study integrated the literature in the architecture of business model innovation and then confirm the model sustainable business model innovation, the main method is multivariate analysis.

並列關鍵字

Sustainable Business Model ； Sustainable Business Model Innovation ； Business Model Innovation ； Business Model

參考文獻

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