「愛美是人的天性」,隨著經濟發展及醫療科技的進步,在美容醫學市場,每年創造出龐大商機,造就國內美容醫學機構如雨後春筍般的設立,在如此風行的年代帶動整個美容醫學市場的競爭激烈,經營管理者如何從廣大多元的美容醫學市場,找出安全的美容醫學技術、合格的產品與醫藥材、執業環境、專業人員、教育訓練等規範,利於未來趨勢發展應具備之競爭力。 因此,本研究從國家競爭力的觀點,來瞭解目前美容醫學機構的競爭力,依據本研究之專家問卷調查結果得知,美容醫學機構之競爭力六項構面C.R.一致性比率檢定為0.007是符合研究之要求的,其權重關係表現之排序,在生產要素的權重為0.185(2);需求條件的權重為0.214(1);相關及支援供應產業的權重為0.180(3);企業策略、結構和同業競爭的權重為0.161(4);政府的權重為0.116(6);機會的權重為0.145(5),建構出一套適當於美容醫學機構的競爭力指標系統,有利於未來衛生主管機關或經營美容醫學機構之參考。
"Beauty is human nature," with the economic development and advances in medical technology, medical aesthetics market every year to create a huge business opportunities, creating medical aesthetics institutions such as mushrooming set up in such a popular era of the entire medical aesthetics market Competition, how can managers from the vast number of medical aesthetics market, to find safe medical aesthetics technology, qualified products and medical materials, professional environment, professionals, education and training norms, and conducive to future development trend should have the competition force. Therefore, this study from the national competitiveness point of view, to understand the current competitiveness of the medical aesthetics institutions, according to the results of expert survey in this study, it was found that the consistency ratio of the six facets indicators of the medical aesthetics institutions was 0.007, which was in accordance with the research requirement, the weight of the factor condition is 0.185 (2); the demand condition weight is 0.214 (1); related and supporting industries have a weight of 0.180 (3); the weight of firm strategy, structure and rivalry is 0.161 (4); the government weight is 0.116 (6); the chance weight is 0.145 (5), to construct a set of appropriate medical aesthetics institutions competitiveness indicators system, conducive to the future health authority or operation of medical aesthetics institutions reference.
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