組織的經營發展是由有形、無形以及人力資源所整合而成的。企業面對外在競爭激烈的市場,除了必須要保持既有的競爭優勢之外,還必須有效率地整合企業的資源與特質,以獲得更持續性的競爭優勢與企業成長。所以,辨識、了解企業本身的資源優勢就更顯重要,有效運用組織資源可以促成組織穩定成長,組織利用資源優勢加以發展,可以創造出不同的價值,帶來組織的績效成果。 國內資訊技術基礎建設的普及以及內容文化環境發達的優勢,足以發展出屬於一個數位經濟與知識經濟的新市場。在數位內容產業發展的過程中,資源運用與創新投入對於組織的經營績效、研發績效與人力資源績效具有重要的影響因素。 透過文獻探討利用「資源基礎理論」觀點針對「產品創新」、「研發創新」與「人力資源」的資源特性,探討在數位產業中組織資源運籌情況及其績效影響,並以個案研究法驗證本研究提出的三點假說,分析數位產業中組織活動與經營績效之現實狀況,屬於理論檢驗的解釋性個案研究。 研究中發現,組織獲得越豐富的組織資源可以提昇及改善組織的營運績效,具有稀少性、有價值性、不可模仿性或不可替代性的競爭資源時,組織整體經營可以有較穩定成長的趨勢。 對於R&D的投入是企業內部重要發展的一部份,有效整合這些資源可以提高組織的研發績效,使組織在產品創新或是預期研發程度,達到企業內部的目標。除此之外,研究發現人力資源是驅使組織成功運作的資源之ㄧ,尤其數位內容是具知識經濟發展特性的產業,員工的專業知識或是工作能力表現會影響人力績效,進而影響組織整體的表現,透過良好的人力績效是可以使組織穩定成長發展,在產業中獲得競爭優勢。
The business activities are composed of tangible, intangible and human resources. When an enterprise confronts with the keen market, it must not only contain its competitive advantages, but also obtain its sustainable advantages with integrating internal resources and characteristics efficiently. So, it is more important thing to recognize, and find out the organization’s resources advantage. The organization efficiently makes use of resources; it could grow up steady and create different value and performance. A country possesses comprehensive infrastructure and prosperous content culture environment; it could develop a new market about digital economy and knowledge economy. In the growing process of digital content industry, using the resources and investing innovation activities are essential factors for business performance, R&D performance and human performance. We build the research framework based on the resource-based theory in accordance with our related works, and discuss the resources management and its performance about sustained advantage of innovative technology and human resources. The paper adopts the method of case study to investigate current situations about the resource characteristics and performance in this industry. The result of this study shows that the organization performance could be enhanced and improved with plentiful resources. The organization management would have a tendency to grow more stable when there are rare, valuable, inimitable, and unchangeable resources. The R&D investigation plays an important role of the industry development. We can increase the R&D performance by collecting these resources, and make the innovation and the expecting achievement close to the organization goal. Besides, human resource is one of the resource makes the organization works successfully. The digital content industry is a knowledge-based industry in particular. Human resource plays an important role in firm. The employees’ professional knowledge or ability would affect the human performance and the firm performance.
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