社會企業與企業社會責任理念逐漸盛行,從文獻而言,企業社會責任的論述 遠早於社會企業,目前同時受到社會各界的重視。本論文選擇矽聯科技所經營的 綠色奇蹟公益平台為研究個案,個案在為弱勢族群提供再生電腦時,企業家思考 如何能在以永續為前提下,選擇採用逆物流的思維創造綠色奇蹟公益平台,透過 網路平台進行整合逆物流機制,並募集社會大眾汰換的電腦和連結受贈者,將原 本視為垃圾之物轉換成有價值之物,乃為社會創新中的一種呈現。因此,本論文 擬藉由從營利組織的企業社會責任往社會企業方概念發展的公益平台,探討其發 展的動機、背景與脈絡歷程,以及社會企業家精神和社會創新模式在此案中所扮 演的角色。 本研究採用文獻分析法及深度訪談法,藉相關文獻的檢閱,呈現與研究相關 的背景,透過訪談相關成員了解實務的歷程,以加強研究的實用性。結果發現, 第一,在平台的發展過程中,社會企業家需要帶領成員學習、適應並駕馭公益與 商業性質的能力與態度。第二、社會企業家在實踐社會使命時,社會創新的邏輯 是要能被實施。第三、社會企業家精神的實踐與社會大眾的信任,在創造出新機 制與組合時,因為創新所以不見得被社會大眾了解,且作法不同於以往,社會企 業家要能同時兼顧募集資源和商業運作方式,並獲得社會大眾信任才能持續運 作。
Social enterprise and corporate social responsibility (CSR) are gaining more attentions recently. In literature review, the study of corporate social responsibility is earlier than social enterprise does, but now two topics are both valued. This study aims to examine the case study on the Green Miracle Platform of SystemLead Company. The owner of SystemLaed Company adopted the reverse logistics to build the Green Miracle Platform to provide the reused computers for the underprivileged group in the premise of the sustainable development. To integrate the reverse logistics and to communicate the donator and donee by using the Internet, the useless computers can be useful again. It is truly the idea of social innovation. This study aims to examine the motivation, background and process of development for profit-oriented corporates turning to social enterprise. The entrepreneurship and the model of social innovation are both adopted in this study. Methodologically, literature review and interview method are both adopted in this study. Three results are concluded after the literature review and interview are comprehensively analyzed. First, the social entrepreneur has to lead employees to understand the spirit of philanthropy and business. Second, the entrepreneur has to practice the social responsibility and social innovation. Third, when innovating and constructing new business model, the social entrepreneurship had to be credited by the public. The social entrepreneurship is a new type, so it needs to look after the financial, resources supports, and the society trust.