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  • 學位論文

不同年齡世代對老年財務與生活的想法

Marketing Analysis on Elderly Life by different Generations imagination

指導教授 : 丘宏昌

摘要


在民國一百零六年,台灣老年人口(六十五歲以上)將首度超過幼年人口(零至十四歲),台灣高齡化社會將越來越顯著地影響國人生活。衛福部推估台灣在2018年將達到高齡社會(超過65歲以上的老年人口比率達14%),並在七年之後的2025年快速老化至超高齡社會(超過65歲以上的老年人口比率達20%)。這樣的速度可能是世界亙古至今的第一名,在台灣政府及企業的努力下在政策(如長照2.0)及相關老年生活照護設施(監視設備、輔具、物聯網、ICT等)上來協助照護高齡長者的健康與生活。但在政府資源有限及民間企業辛苦轉型服務業的摸索下,一般民眾仍難提早準備相關資源與體會老年生活。 本論文採用個案研究方法搭配參訪與訪談及透過網路問卷調查,探討高齡生活的想像與需求來建議一個良好的財務及行銷模式。並因應不同年齡的需求與價值變化,結合台灣專長的ICT硬體產業技術與未來的機器學習等軟體應用作行銷策略擬定、產品開發與服務能深入人心的多角化行銷模式。雖然現在的國人準備普遍不足以照顧自己的老年生活、老年每月的生活費也是拮据到無法支付看護、智慧照護的設備。但透過個人及早的財務、健康、心態準備以及政府及企業的重點協助將有助於改善台灣面臨(超)高齡社會的一些困難。

並列摘要


This paper pinpoints the impact of different personal value through some different ages in Taiwan from the middle-aged people to their elderly life business opportunity. People used to think nursing home care was the most important for the elderly to stay in 1990, and start to develop the technology to make an important contribution to the care of elderly people to service the baby boom which is the historical biggest amount people who need to take care of their parents (from 2000) or their own old life. They use the Video‐monitoring, remote health monitoring, electronic sensors and equipment such as fall detectors, door monitors, bed alerts, pressure mats and smoke and heat alarms can improve older people's safety, security and ability to cope at home. Care at home is often preferable to patients and is usually less expensive for care providers than institutional alternatives. But our case study elaborates that customer did not feel well to disclosure their private data to anyone. This problem have not been solved that we focus on the reasons why and how the elderly people accept the tolerance to let new technology to intervene their life. This paper collect (1) case studies and (2) a quantitative analysis of different-age Questionnaire data. Data have been collected from archives, interviews, newspapers, and published reports. This paper challenges the best care to the elderly is not to sell the nursing care service to the elderly or their children. It should be earlier to promote the best body care to the elderly or who were young. This report analysis the current marketing challenge and business model of the subject in question. It is our hope that this paper can shed light on development possibilities of the particular subject as well as its peers in the industry while they are shaping their future directions and marketing model plans.This paper collect (1) the current state, (2) the desired state, (3) combination of current and desired states into a single statement.

參考文獻


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