結合智慧資源規劃之新產品開發模式-以WiMax無線通訊產品為例

A New Product Development Model with Intellectual Resources Planning -A Case Study of WiMAX Wireless Communication Products

陳文豪(Wen-Hao Chen)

指導教授 ： 劉志明

國立清華大學/工學院/工業工程與工程管理學系工程碩士在職專班/碩士(2007年)

https://doi.org/10.6843/NTHU.2007.00383

摘要

隨著國際化競爭日益升高，新產品技術創新及開發速度日益增快，加上顧客需求變化快速，形成產品生命週期日漸縮短，因此許多企業都希望能有一套新產品的開發模式，來增加上市成功的機會。所以組織如何加速研發創新的速度，縮短新產品開發時程，以掌握產品的上市時機，已成為企業經營的成敗關鍵。

目前相關文獻對於智慧資源規劃（Intelligence Resources Planning;IRP）的探討仍著重在概念及方法的釐清和探索，較缺乏結合實際案例之具體研究，因此本研究將探討結合智慧資源規劃的新產品開發模式，來改變過去的產品開發流程較重視有形的產品所帶來的實質獲利的觀念，轉而以發展組織智慧財產為主的新產品開發模式，以加強企業的核心競爭力。在模式中將透過智慧資源規劃的方法，來達到新產品開發的時效性與成本最佳化。

本研究以無線通訊產業的WiMAX（Worldwide Interoperability for Microwave Access; 全球互通微波存取）產品進行實證研究，結合技術發展路徑的分析，再與專案管理之工作分項結構結合，配合產品開發流程，來建立細部規劃與執行的參考架構，並強化原有產品開發流程，以建立新產品開發之智慧資產。

關鍵字

新產品開發 ； 智慧資源規劃 ； 技術發展路徑 ； 策略規劃 ； 無形資產

並列摘要

As the international competition increases daily, the new product innovation and development speed is also improved rapidly, and the customer demand change becomes faster, the result is that the product life cycle has been reduced dramatically. So it is the desire of many companies to possess a new model for new product development to increase the the probability of market success of a new product.

How to accelerate the innovation and development speed for a new product to grasp its market opportunity has become the key for business success. Most related studies in literature regarding IRP（Intelligence Resources Planning; IRP） only emphasize the concepts and methods for explanation and exploration, but they usually lack a solid methodology for application. Therefore this research will propose a new model for new product development with intellectual resources planning to improve the past product development practices which usually focus on the visible part of a product to make a profit instead of the management of an organization's intellectual property to increase its competitiveness. This model by using IRP to strengthen the enterprise core competence ability and to achieve the effectiveness and cost optimization of new product development.

A case study of a company for manufacturing WiMAX（Worldwide Interoperability for Microwave Access: WiMAX ) products is conducted to illustrate the application of the proposed , for managing intellectual properties.

並列關鍵字

New Product Ddevelopment ； Intelligence Resources Planning ； Technology Roadmap ； Strategy Planning ； Intangible Assets

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